Kids Wear

Susanna Cellucci

Susanna Cellucci

Updated Oct 20, 2026

🍃Do you know that conventional cotton is considered the dirtiest crop in the world? It is responsible for 16% of insecticides and 7% of pesticides on the planet! 🙈

While there are those who keep intoxicating us and the polluting world, it is up to us to not feed this unsustainable system. 

Conventional Kids Wear

Avoid conventional kid clothing made with petroleum-derived material or conventional cotton.

  • ❌ Synthetic clothing: made of polyester, nylon, acrylic, spandex, rayon, or polyamide. This clothing is not only toxic for you but also releases 9MILLION plastic microfibers into the ocean every time we wash it. They make up 35% of the primary microplastics found in the oceans!
  • ❌ Conventional Cotton: Avoid conventional cotton of any kind. Any cotton brand without the Organic Certification seal is considered conventional = toxic. Cotton is considered the world’s dirtiest crop due to its heavy use of pesticides. Conventional cotton requires farmers to purchase seeds every year from AG chemical companies like Monsanto.Roundup Ready Cotton (RR Cotton) has been genetically modified to survive the herbicide weapon called glyphosate Roundup, invented by Monsanto. This resulted in predictable consequences of stronger weed resistance to glyphosate, which in turn led to an increase in pesticide use. The glyphosate rate of application per crop year has tripled on cotton farms. 

Greenwashing Kids Wear

Avoid greenwashing kids’ clothing made by brands that pretend to be organic, sustainable, non-toxic, or eco-friendly when they are not. They will use their marketing trick to convince you to buy their products.

  • ❌ Greenwashing Cotton: Even if they claim “organic” or “natural”  cotton, if they don’t display the GOTS Certified seal, they may have something to hide. These terms are not regulated. Brands such as H&M and Gap claim the cotton in their baby clothing to be organic without proving it. Carter’s seems to mention the certification, but I would like to see it. 
  • ❌ Recycled synthetic material: it still releases microplastic when washing 
  • ❌ Controversial manufactory: dresses made by exploiting child labor and in other unfair environments 
  • ❌ Avoid Viscose AKA Rayon: Viscose Rayon is responsible for deforestation in Indonesia. Every year, 3.2 billion trees are cut down to make paper packaging or fabrics such as rayon and viscose. Viscose fabric is made from cellulose that’s been extracted from the bark, wood, or leaves of plants. It’s most often made from bamboo, pine, or eucalyptus trees. Viscose is used to make clothing (especially loungewear and activewear), sheets, and bedding. Viscose is toxic: chemicals are then used to break down cellulose so it can be spun into viscose—some of which are toxic. One of the most ubiquitous, and dangerous, is carbon disulfide.​
  • ❌ Avoid Bamboo viscose AKA Bamboo rayon: It is a bio-based semi-synthetic material created from cellulose fibers from bamboo. Even though bamboo is grown without pesticides, it is made into viscose which requires toxic chemicals (chemicals carbon disulfide, solvents such as sodium hydroxide — a.k.a caustic soda) and a polluting process. Plus it is mostly made in China! Therefore bamboo viscose is greenwashing 
  • ❌ Avoid Modal: viscose that has been made using a closed-loop production process. This more sustainable process also tends to lead to slightly stronger, more durable fabrics.
  • ❌ Avoid Lyocell: it’s processing also omits certain harmful chemicals altogether.
  • ❌ Avoid Lenzing: Lenzing is a fiber production company based in Austria. 
  • ❌ Avoid Tencel: Tencel is Lenzing’s trademarked version of lyocell or modal yarn

Organic Kids Wear

​✅ GOTS Certified Organic Cotton: GOTS is the worldwide leading textile processing standard for organic fibers, including ecological and social criteria. The Global Organic Textile Standard (GOTS) was created to set criteria for how fibers and textiles must be ginned, knitted, woven, dyed, manufactured, and labeled. 

 

GOTS seal Certified Organic logo

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✅ OEKO-TEX Standard 100: Ensures the product is tested for harmful substances.  This independent lab tests finished fabrics for over 350 harmful substances, including: pesticides, heavy metals like lead, cadmium, mercury, formaldehyde, phthalates (hormone disruptors), allergenic dyes, and PFAs (known as forever chemicals)

 

 

OEKO-TEX® STANDARD 100 logo

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✅ The Fair Trade Certified Factory: logo means these brands partner with Fair Trade Certified™ factories that provide safe working conditions, community support, and additional development funds to those working on-site. A Fair Trade Certified™ product is made according to rigorous social, environmental, and economic standards.is a way to make a conscious choice for a better world.

 

 

Fair Trade Certified Factory logo

The Best GOTS Certified Organic Kids Apparel Brands

🍃By choosing GOTS Certified Organic, Oeko-Tex Standard 100 and Fair Trade Certified, we are sending a clear message to the toxic and greenwashing cotton companies: their marketing strategies are not working with us. By not supporting their brands, we are reshaping the market for better and more responsible products. 🌎 I am determined to support only companies that care about us and the planet. Here you can find my favorite Certified Organic cotton kids brands.

 

 

 

Shop with my links to support my research!💖