Instead of continuing to buy products from large corporations that are bombarding us with their tricky marketing schemes using expensive celebrity faces and hiding their conventional (and toxic) products in deceptive packaging, claiming such nonsense as “clean” “pure” “natural” “fresh” high quality” “green” blah blah blah…
We need to pay attention to the labels, not on the front, but on the back, where the ingredients are usually listed. We need to judge a brand by their commitment to eco-friendly packaging and the transparency of their products.
That means it is not enough to have a product claiming to be fragrance-free when the rest is toxic, or to have only one organic ingredient in something and the rest is garbage.
Here is my response to them: I am not buying your lies and I am going to support small, honest companies that make safer products because they have a passion and they don’t have to pay high salaries to their corporate managers, so they can focus on quality over cheap and quantity.
What is greenwashing?
when the brand wants you to think their products are natural when instead they are hiding dirty and polluting ingredients! They are misleading consumers using their marketing tactics with deceiving claims and image and packaging that evokes eco-friendliness: for example green packing.
GREENWASHING BRANDS MAKE FALSE CLAIMS. THEY PRETEND TO BE ECO-FRIENDLY WHEN THEY ARE NOT!
I CONSIDER GREENWASHING COMPANIES THE WORSE CATEGORY!!
THEY ARE THERE TO MISLEAD YOU AND THEN TAKE YOUR MONEY BY SELLING YOU LIES!!!
And you that are shopping and searching for organic, are their target!
I am teaching you how not to get stuck in their web and instead be the winner in this fight.
Take my course on how to spot greenwashing brands!
I consider the Greenwashing Companies even worse than Toxic Brands:
While Toxic Companies are a health hazard AND an environmental danger, the Greenwashing Companies are also lying to us with their deceiving claims, putting them in the worse category!
At the bottom of this page, you will find greenwashing companies and who is behind them.
💖 Since there are still many cosmetic companies selling conventional and high chemical products, there are still people who need to be educated. Many still trust the big names, big companies, and corporations, assuming their products are not harmful.
✨ It is why I created this page! To educate you on what is really inside products, to introduce you to safer alternatives. I want you to be able to spot conventional-unsafe products and find better-safer alternatives. Once you have learned and have the knowledge, you feel empowered, ready for a change for the better.🌈
🌿 Be aware of green-washing marketing strategies, with not so eco-friendly products that claim to be “non-toxic,” ''natural,” or even “organic” using the color green or carefully crafted graphics on the packaging to mislead us, the consumers into making a purchase. Remember that these words are not legally regulated and if there isn't a USDA Organic Certification seal displayed on a product, they can say anything they want.
🌟 On the other hand, there are many responsible companies that care about us and the planet. They work hard to offer us what we want and they clearly list every single ingredient. They go through expensive and strict certification screening in order to carry the USDA Organic Certificate seal. They are the ones that deserve to be rewarded with our wallet!
Let’s be educated, empowered, and shape the market, for our own wellness and the health of our planet!
Green Companies Versus Greenwashing Companies
💙 I support green companies that want to help people achieve the health and lifestyle they deserve!
After all, we pay for products and services, so why not be paying for something that benefits us?!
That means to start viewing the products not for their attractive packaging claims, but by reading the ingredient lists for food, cosmetics, and even clothing!
I know that we deserve better and more companies that think about our future.
We are strong enough to send to the other companies (the ones with only financial goals in mind) the message that their marketing strategies (including greenwashing) are not working with us!
They have left us with no choice but to seek out more transparent and eco-conscientious products made with respect for the environment!
We are making an impact that is changing the market by demanding a more organic and healthier lifestyle!
I am glad to know that I have changed the way my followers think about making a purchase, with a better understanding of how to analyze a product: this is my biggest reward!
Thank you for being a part of this change!💙 💖 💙 💖 💙
How to Shop Organic
🌿Do you know when a product is authentically organic?
Surprisingly, the term “organic” is not regulated by the FDA! It means that anybody can use “organic” on their product, even when it is not actually organic! The same goes for words such as, “natural," “fresh,” and “local.” This misleading marketing strategy is called “greenwashing.”
🌟So, how do we know when our money is being spent on truly organic products?
Easy! Just look for the USDA organic seal displayed and that is your proof.
Search for it on beauty products, foods, drinks, supplements, restaurant menus, and on websites.
The seal guarantees a product to be made with at least 95% organic ingredients, which is strictly regulated and includes rules to protect the environment during production.
🌿 When we shop USDA Certified Organic, we are rewarding sustainable brands and sending back a message to the greenwashing companies that they do have not access to our wallet!
PrettyOrganicGirl Shopping Tool
🌟FULL SAFETY ~ Check service
It will give you the confidence and peace of mind of knowing if your products are toxic, greenwashing, or safe!
no more guessing or wondering. You will if you are investing in the right product!
The full safety check is designed to give you a complete analysis of your products.
Full safety check service includes:
California's Proposition 65 Warning - check service
Toxic, chemicals, and controversial ingredients - analysis study
Your products will be analyzed label by label, and each ingredient will be analyzed and labeled with a score:
🌿SAFE: Approved! Your product is approved for safe use.
GREENWASHING: Controversial! The products contain deceiving marketing messages called greenwashing. It contains controversial ingredients or materials.
TOXIC: Not approved! Your products contain health hazards ingredients-material.
$10 1 product check
$85 10 products check + free safer product recommendation
$150 20 products check + free safer product recommendation
That’s why I won’t recommend brands that are owned by large cooperations such as:
👉Native: owned by P&G
👉Hello: owned by Colgate
👉Tom’s of Maine: owned by Colgate
👉Mrs. Meyers: owned by S.C. Johnson & Son, makers of Windex, Raid, Scrubbing Bubbles and Ziploc
A deceiving practice to spin companies and products as "green" and eco-friendly, more than they actually are in reality. It's considered a misleading marketing tactic that works by appealing to customers who want to be more environmentally-sound.
🍃Recent years have seen consumers more environmentally-conscious about their purchases.
⚠️Marketing products as "green" is a way for companies to jump on the trend, without actually changing most (if any) of their business practices.
🌎Agencies all over the world have been lax in their stance against greenwashing, with the US Federal Trade Commission (FTC) only being updated in 2010 to address "scammy" marketing practices.
⚠️Buzzwords like "green" and "all-natural" are easy to use and poorly regulated, as are "green"-evoking images in packaging. Instead, research on parent companies and values to see if a business is transparent about its practices. The more specific they are about what they're doing, the less likely they are to be greenwashed.
Acaroglu, Leyla. “What Is Greenwashing? How to Spot It and Stop It.” Medium, Disruptive Design, 9 Oct. 2020, medium.com/disruptive-design/what-is-greenwashing-how-to-spot-it-and-stop-it-c44f3d130d5.
Schwingle, Nadia. “5 Ways to Spot Greenwashing.” One Green Planet, One Green Planet, 23 Sept. 2020, www.onegreenplanet.org/environment/5-ways-to-spot-greenwashing/.
“What Is Greenwashing?” Business News Daily, www.businessnewsdaily.com/10946-greenwashing.html