Greenwashing

I consider the Greenwashing Companies even worse than Toxic Brands:

While Toxic Companies a health hazard AND an environmental danger, the Greenwashing Companies are also lying to us with their deceiving claims, putting them in the worse category!

 Greenwashing Companies 

💖 Since there are still many cosmetic companies selling conventional and high chemical products, there are still people who need to be educated. Many still trust the big names, big companies, and corporations, assuming their products are not harmful. 

✨ It is why I created this page! To educate you on what is really inside products, to introduce you to safer alternatives. I want you to be able to spot conventional-unsafe products and find better-safer alternatives. Once you have learned and have the knowledge, you feel empowered, ready for a change for the better.🌈

🌿 Be aware of green-washing marketing strategies, with not so eco-friendly products that claim to be “non-toxic,” ''natural,” or even “organic” using the color green or carefully crafted graphics on the packaging to mislead us, the consumers into making a purchase. Remember that these words are not legally regulated and if there isn't a USDA Organic Certification seal displayed on a product, they can say anything they want.  

🌟 On the other hand, there are many responsible companies that care about us and the planet. They work hard to offer us what we want and they clearly list every single ingredient. They go through expensive and strict certification screening in order to carry the USDA Organic Certificate seal. They are the ones that deserve to be rewarded with our wallet!
Let’s be educated, empowered, and shape the market, for our own wellness and the health of our planet!

tropical island, greenwashing brands
Green Companies Versus Greenwashing Companies 

💙 I support green companies that want to help people achieve the health and lifestyle they deserve!

After all, we pay for products and services, so why not be paying for something that benefits us?!

That means to start viewing the products not for their attractive packaging claims, but by reading the ingredient lists for food, cosmetics, and even clothing!

I know that we deserve better and more companies that think about our future.

We are strong enough to send to the other companies (the ones with only financial goals in mind) the message that their marketing strategies (including greenwashing) are not working with us!

They have left us with no choice but to seek out more transparent and eco-conscientious products made with respect for the environment!

We are making an impact that is changing the market by demanding a more organic and healthier lifestyle! 
I am glad to know that I have changed the way my followers think about making a purchase, with a better understanding of how to analyze a product: this is my biggest reward!

Thank you for being a part of this change!💙 💖 💙 💖 💙

tropical pink beach, greenwashing, how to shop organic
How to Shop Organic 

🌿Do you know when a  product is authentically organic?

Surprisingly, the term “organic” is not regulated by the FDA! It means that anybody can use organic on their product, even when it is not actually organic! The same goes for words such as, natural," “fresh,” and “local.” This misleading marketing strategy is called “greenwashing.”

🌟So, how do we know when our money is being spent on truly organic products?

Easy! Just look for the USDA organic seal displayed and that is your proof.

Search for it on beauty products, foods, drinks, supplements, restaurant menus, and on websites.

The seal guarantees a product to be made with at least 95% organic ingredients, which is strictly regulated and includes rules to protect the environment during production.

🌿 When we shop USDA Certified Organic, we are rewarding sustainable brands and sending back a message to the greenwashing companies that they do have not access to our wallet!

tropical island, greenwashing brands

💙 I’m super excited to see how many amazing organic and green brands are coming out and all this thanks to brave and caring entrepreneurs and the support of people like you who choose a product with love and care for our beautiful planet!

This is an amazing journey that brings our community closer as a big family!

So empowering to see this organic movement and so excited to be a part of it!

Let’s make everyday Earth-day!!