Greenwashing

What is greenwashing?

when the brand wants you to think their products are natural when instead they are hiding dirty and polluting ingredients!  They are misleading consumers using their marketing tactics with deceiving claims and image and packaging that evokes eco-friendliness: for example green packing. 

I consider the Greenwashing Companies even worse than Toxic Brands:

While Toxic Companies a health hazard AND an environmental danger, the Greenwashing Companies are also lying to us with their deceiving claims, putting them in the worse category!

On the bottom of this page, you will find greenwashing companies and who is behind them.

 Greenwashing Companies 

💖 Since there are still many cosmetic companies selling conventional and high chemical products, there are still people who need to be educated. Many still trust the big names, big companies, and corporations, assuming their products are not harmful. 

✨ It is why I created this page! To educate you on what is really inside products, to introduce you to safer alternatives. I want you to be able to spot conventional-unsafe products and find better-safer alternatives. Once you have learned and have the knowledge, you feel empowered, ready for a change for the better.🌈

🌿 Be aware of green-washing marketing strategies, with not so eco-friendly products that claim to be “non-toxic,” ''natural,” or even “organic” using the color green or carefully crafted graphics on the packaging to mislead us, the consumers into making a purchase. Remember that these words are not legally regulated and if there isn't a USDA Organic Certification seal displayed on a product, they can say anything they want.  

🌟 On the other hand, there are many responsible companies that care about us and the planet. They work hard to offer us what we want and they clearly list every single ingredient. They go through expensive and strict certification screening in order to carry the USDA Organic Certificate seal. They are the ones that deserve to be rewarded with our wallet!
Let’s be educated, empowered, and shape the market, for our own wellness and the health of our planet!

tropical island, greenwashing brands
Green Companies Versus Greenwashing Companies 

💙 I support green companies that want to help people achieve the health and lifestyle they deserve!

After all, we pay for products and services, so why not be paying for something that benefits us?!

That means to start viewing the products not for their attractive packaging claims, but by reading the ingredient lists for food, cosmetics, and even clothing!

I know that we deserve better and more companies that think about our future.

We are strong enough to send to the other companies (the ones with only financial goals in mind) the message that their marketing strategies (including greenwashing) are not working with us!

They have left us with no choice but to seek out more transparent and eco-conscientious products made with respect for the environment!

We are making an impact that is changing the market by demanding a more organic and healthier lifestyle! 
I am glad to know that I have changed the way my followers think about making a purchase, with a better understanding of how to analyze a product: this is my biggest reward!

Thank you for being a part of this change!💙 💖 💙 💖 💙

tropical pink beach, greenwashing, how to shop organic
How to Shop Organic 

🌿Do you know when a  product is authentically organic?

Surprisingly, the term “organic” is not regulated by the FDA! It means that anybody can use organic on their product, even when it is not actually organic! The same goes for words such as, natural," “fresh,” and “local.” This misleading marketing strategy is called “greenwashing.”

🌟So, how do we know when our money is being spent on truly organic products?

Easy! Just look for the USDA organic seal displayed and that is your proof.

Search for it on beauty products, foods, drinks, supplements, restaurant menus, and on websites.

The seal guarantees a product to be made with at least 95% organic ingredients, which is strictly regulated and includes rules to protect the environment during production.

🌿 When we shop USDA Certified Organic, we are rewarding sustainable brands and sending back a message to the greenwashing companies that they do have not access to our wallet!

PrettyOrganicGirl Shopping Tool

🌟FULL SAFETY ~ Check service 

It will give you the confidence and peace of mind of knowing if your products are toxic, greenwashing, or safe!

no more guessing or wondering. You will if you are investing in the right product!

The full safety check is designed to give you a complete analysis of your products.

Full safety check service includes:​

Your products will be analyzed label by label, and each ingredient will be analyzed and labeled with a score:

  • 🌿SAFE: Approved! Your product is approved for safe use. 

  • GREENWASHING: Controversial! The products contain deceiving marketing messages called greenwashing. It contains controversial ingredients or materials. 

  • TOXIC: Not approved! Your products contain health hazards ingredients-material.

SERVICE RATES:

  • $10       1 product check  

  • $85       10 products check    + free safer product  recommendation

  • $150     20 products check    + free safer product  recommendation

❌ Brands that I don't recommend 

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I don't recommend this brand: it is owned by Procter & Gamble, Be aware of their greenwashing strategies!!

Many of you have been misleading by this company!!

First, this brand is putting fragrances in some of its deodorants.

This brand has  Ozokerite:69 studies in PubMed science library may include information on the toxicity of this chemical

❌ Other reasons: this brand is under Procter & Gamble, large cooperation responsible for polluting the public water. According to the EPA report the major contributor of contamination. Lastly, they have been sued for misleading consumers.

You can replace it with much safer and more honest brands listed above!

native, greenwashing, body wash

I don't recommend this brand and I am warning you about their greenwashing strategies!!

Many of you have been mislead by this company!!

First, they  are only listing the ingredients of their unscented version on their website, hyding the fragrance in thier other vesrions.

They don't want to tell you that they use fragrance!

Other reasons: this brand is under Procter & Gamble, large cooperation responsible for polluting the public water. According to the EPA report the a major contributor of contamination. Lastly they have been sued for misleading consumers.

You can replace it with with much safer and more honest brands listed above!

❌ Not recommended:

The brand IS OWNED BY COLGATE 

​​INGREDIENTS: Glycerin propanediol, hydrated silica, water, xylitol, benzyl alcohol, carrageenan, natural flavor, citric acid

GREENWASHING:

Propanediol: Enhanced skin absorption, Endocrine disruption  and Irritation (skin, eyes, or lungs) (high)

benzyl alcohol

Carrageenan may contribute to gastrointestinal issues.

citric acid: a mold derived can cause acid reflux 

natural flavor:  ingredients not disclosed 

❌ Not recommended: THIS COMPANY IS OWNED BY COLGATE  and it has controversial ingredients.

INGREDIENTS: active ingredient: sodium monofluorophosphate 0.76% (0.15% w/v fluoride ion)

inactive ingredients: sorbitol, purified water, hydrated silica, glycerin, xylitol, calcium carbonate, xanthan gum, flavor, titanium dioxide, coconut oil, Cocamidopropyl betaine, sodium cocoyl glutamate, stevia rebaudiana extract, and tea tree oil

GREENWASHING:

fluoride ion: As I mentioned above I don't recommend Fluoride on your toothpaste: Risks from ingesting fluoride toothpaste include permanent tooth discoloration (dental fluorosis), stomach ailments, acute toxicity, skin rashes (perioral dermatitis), and impairment in glucose metabolism.   

titanium dioxide: Proven toxic when ingested, Unbound particles of respirable size listed as a Carcinogen: California Proposition 65 warning

flavor:  a mysterious combination of unknown ingredients, just like fragrance