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What to buy At ULTA

Many of you asked me what to buy at ULTA, the best brands, and a list of approved brands at ULTA.


My opinion about ULTA:

First I want to let you know that ULTA is not the best place to find safer and natural products made by trustable brands!


Conventional brands: They mostly sell conventional products made with cheap and controversial ingredients featured by big names!

Greenwashing brands:

They also carry a few greenwashing brands, like the ones reported at the bottom of this page.


What is a greenwashing brand?

When the brand wants you to think their products are natural when instead they are hiding dirty, toxic, and polluting ingredients!  They are misleading consumers using their marketing tactics with deceiving claims and images and packaging that evokes eco-friendliness: for example green packing.

You can learn more about GREENWASHING here

Large corporations are bombarding us with their tricky marketing schemes using expensive celebrity faces and hiding their conventional (and toxic) products in deceptive packaging, claiming such nonsense as “clean” “pure” “natural” “fresh” high quality” “green” blah blah blah…


Example: That means it is not enough to have a product claiming to be fragrance-free when the rest is toxic or to have only one organic ingredient in something and the rest is garbage.

Here is my response to them: I am not buying your lies and I am going to support small, honest companies that make safer products because they have a passion and they don’t have to pay high salaries to their corporate managers, so they can focus on quality over cheap and quantity.


We need to pay attention to the labels, not on the front, but on the back, where the ingredients are usually listed. We need to judge a brand by its commitment to eco-friendly packaging and the transparency of its products starting with its ingredient list!

My findings at ULTA

I checked their brands, and 95% are toxic.

I found only a few that are better. They are approved brands and if need to shop at ULTA these are the least toxic.

All the other brands are other toxic or greenwashing as

Mielle Organics: made wth no organic ingredient (misleading for that) harsh preservatives and fragrance. Something you want absolutely to avoid in any products. To learn more why check this page.

OSEA: not a big fan since none of their ingredients are organic plus they do use not the best preservatives such as Potassium Sorbate

I added my links so you can shop with my promo codes!

I will keep updating regularly this list, so come back to check! 


Approved brands at ULTA

I searched for their Organic brands at ULTA, looking for The most Natural and non-toxic brands.

I found just a few organic products at ULTA. I listed below the Organic skincare and safe makeup,


I will update this ULTA page frequently, so if are looking for the most demanding products such as organic lipstick, organic mascara, eyeshadow, palette, fragrance, hair products, shampoo, body wash, body cream, organic deodorant nail polish, perfume, face cleanser. Check this first.

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You can check which of their products I approve on this page. 

When you buy directly from the brand you will get the freshest products since they sell them first. 

Here is the link

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I don't recommend their skincare products but I recommend their beauty devices and their amazing electric toothbrush.

They offer often sales on their website.

I am actually an affiliate with them and you can shop with my links here

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I recommend their hair products on my website you can shop them with my links here.

You can check other favorite hair products here


John Masters


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Even though they are clean, I personally reacted to their facial products. 

I recommend their shampoo

They are made with high-quality ingredients.

If want to try them here is my link.

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I recommend their eco-friendly, plastic-free options. I highly recommend their hair clips  With my 15% off promo code: PRETTYORGANICGIRL15

You can shop with my link here

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Approved, it is USDA certified Organic and I am one of their affiliates.

I recommend their vegan protein powder

and their hair skin supplement.

You can shop it here with my 10% off promo code: PRETTYORGANICGIRL

Greenwashing Brands

⚠️Greenwashing brands make false claims. They pretend to be eco-friendly when they are not.
I consider greenwashing companies the worst category: they are there to mislead you and then take your money by selling you lies!
👉It is important to recognize them and their misleading tactics, so we can actually focus our attention and devote our wallets to more deserving companies!
👉The more we educate ourselves, the more resources we actually have to correctly redirect our spending power and to shape the market demand for better, safer products, and more honest brands!
💚On my blog, I explain how big name brands will play on peoples’ desire to live cleaner to sell them toxic products under the impression that are eco-friendly and clean!
💁‍♀️I am here to teach you how to spot them and send them home!





And you that are shopping and searching for organic, are their target!

I am teaching you how not to get stuck in their web and instead be the winner in this fight.

Take my course on how to spot greenwashing brands!

I consider the Greenwashing Companies even worse than Toxic Brands:

While Toxic Companies are a health hazard AND an environmental danger, the Greenwashing Companies are also lying to us with their deceiving claims, putting them in the worse category!

At the bottom of this page, you will find greenwashing companies and who is behind them.

PrettyOrganicGirl Shopping Tool

🌟FULL SAFETY ~ Check service 

It will give you the confidence and peace of mind of knowing if your products are toxic, greenwashing, or safe!

no more guessing or wondering. You will if you are investing in the right product!

The full safety check is designed to give you a complete analysis of your products.

Full safety check service includes:​

Your products will be analyzed label by label, and each ingredient will be analyzed and labeled with a score:

  • 🌿SAFE: Approved! Your product is approved for safe use. 

  • GREENWASHING: Controversial! The products contain deceiving marketing messages called greenwashing. It contains controversial ingredients or materials. 

  • TOXIC: Not approved! Your products contain health hazards ingredients-material.

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