Natural Earth Paint

Susanna Cellucci

BySusanna Cellucci

Updated Sep 12, 2025

Conventional Kid Paint 

Avid conventional Kid paint, which is made with toxic and synthetic ingredients:

❌ Acrylic Paints: The most commonly used art/craft paint worldwide (used by children and adults) is acrylic paint. These paints are made with a petroleum-based resin, hazardous preservatives and highly toxic, carcinogenic additives and preservatives. They are harmful to children when the fumes are inhaled or if any paint gets on the skin and then into and then into the bloodstream.

❌ Synthetic Food Dyes:  found in conventional egg dye kits and ingested by children. They common food dyes in the US are: Red #3 and #40, Yellow #5 and #6, and Blue #1

Banned in Europe, these toxic food dyes are associated with behavioral issues (ADHD and hyperactivity) in children. Studies in Europe have also shown these dyes to cause chromosomal damage, thyroid tumors, asthma, lymphomas, DNA damage, and more.

Red #40 is the most dangerous and contains carcinogens benzidine, 4-aminobiphenyl, and 4-aminoazobenzene. 

❌ Formaldehyde: is a preservative, a volatile organic compound (VOC)found in conventional children’s paints. It can cause respiratory problems, skin irritation, and has been classified as a known human carcinogen. 

❌ Phthalates: a group of chemicals used to make plastics more flexible and are commonly found in children’s paints and acrylic paints. They can disrupt hormone systems and affect reproductive health. In the Campaign for Safe Cosmetics Study, 20% of face paints that were tested contained VOCs that caused reproductive damage, including Toluene, Styrene, Ethylbenzene, and Vinyl acetate.

Greenwashing Kid Paint

Avoid greenwashing kid paint made by brands that pretend to be natural, organic, or safer when they are not. They use their misleading marketing tricks to convince you to buy their products! They contain unsafe or controversial ingredients: 

❌ Lead: Campaign for Safe Cosmetics” claims 10 out of 10 popular “non-toxic” kids’ face paints contained lead, while others also contained nickel, cobalt, and cadmium. This is something that is designed to go directly on a child’s skin (and then into their bloodstream). Lead is a heavy metal and potent neurotoxin that can cause developmental delays, learning difficulties, and other serious health issues in children. Most face paints also contain synthetic, petroleum-based dyes, formaldehyde-based preservatives, parabens, and phthalates.

The Best Organic Kid Paint

Here you will find the best organic makeup for kids, made by responsible brands with organic and approved ingredients. 

  • ✅ Organic Ingredients
  • ✅ Third-party lab tested for all heavy metals, bacteria, and toxins.
  • ✅ Free of nanoparticles, heavy metals, parabens, phthalates, formaldehyde, and petroleum-based dyes

 

✅ Heavy Metals-free: I am impressed with this brand for its dedication to sourcing certified organic ingredients and testing for safety & purity to ensure zero heavy metals.

 

✅ Titanium Dioxide- free: All of their products are 100% Titanium Dioxide Free

Natural Earth Paint Promo code

 

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Susanna Cellucci

About the founder

Susanna Cellucci

Susanna Cellucci is the founder of PrettyOrganicGirl and a NASM Certified Nutrition Coach based in Beverly Hills, California. Since 2016 she has researched organic and non-toxic products ingredient by ingredient, and today the site covers more than 6,000 products and 700 organic brands across skincare, makeup, food, clothing, home and baby care. Every page is written by Susanna herself, and the site is 100% ad-free and independent. She holds a Master's in Marketing from the Milan Academy of Luxury, studied business and digital marketing at UCLA, and is Green Business Certified. Global companies including Chanel, Walmart and the Four Seasons have reached out to her about greener practices, and her push for titanium-dioxide-free makeup led several clean beauty brands to reformulate. Originally from Italy, she shares her picks with promo codes so that organic shopping can be for everyone.