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Branch Basics Review

❌Approved or not Approved?
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Not recommended brand:

Branch Basics The Concentrate, I don't recommend this because it has controversial ingredients!

You can find my favorite replacement below.

INGREDIENTS: Purified Water, Decyl Glucoside, Chamomile Extract, Coco-Glucoside, Sodium Citrate, Sodium Bicarbonate, Sodium Phytate.

Sodium Phytate in-household cleaners according to  Phosphates in detergent cause lake pollution and eutrophication.

I have been investigating this brand for a long time!

This is what I did regarding SODIUM PHYTATE

  • 1. I asked the brand Branch Basics directly about this issue see below.

  • 2. I asked a direct competitor what they know about the ingredients.

  • 3. I reached the MADE SAFE (they never replied) 

  • 4. see the chat below.



CONCLUSION: I don't recommend this brand since they chose to serve as a toxic ingredient, 
Why do we need to pay $50 for a cheap detergent made with sodium phytate responsible for polluting our lakes??!

There are many other safer brands for much less, and no lake pollution. 

You can find better household cleaners including dishwashing, and laundry detergents.

Sure it is better than Clorox, but why spend all that money on something that is just ok and also associated with general ecotoxicity concerns by

I wish bloggers out there would make more responsible recommendations.


The many influencers recommending this brand are either not knowledgeable enough to recognize the toxic ingredient, lazy or not motivated enough to investigate and to learn about it, or they just prefer to keep their generous commissions over educating their community. I won't trust them.  


As you can notice from the chat they tried to convince me that  it was an EWG inconsistancy

by classifying sodium phytate as toxic in the cleaning database and less toxic in the skincare database.

Here is the point!

I went to check directly with ewg. org about that:

From my chat with it is clear that it is not ewg constancy issue like Branch Basics wants me to believe, but BB is obviously aware the phytic acid is a hazard to the environment, it is polluting when it is used in larger quantities like in their BB household cleaner concentrate.

So again I don't recommend BB also for their trying to convince me otherwise. 

I admire EWG's efforts to educate the companies about this matter and they confirm that confirming that it is not a database error or discrepancy.

EWG verified only 2 BB products:  they don't contain phytic acid: dishwasher tablet and the oxygen boost only.

Dishwasher tablets: I don't recommend it!

  • I reviewed it below

Oxygen boost:

They abuse the EWG verification seal by displaying it with the entire collection. (greenwahing)

To be neutral I went to check an independent database here is what I found:

In conclusion I don't support this brand.


👉Branch Basics review Many of you asked me to review this popular brand
🕵️‍♀️🔎I investigated this brand for months:

👉I analyzed its ingredients

👉I reached the brand for explanations

👉I reached Made Safe

👉I reached direct competitors

👉I reached

And EWG confirmed what I thought!

Branch Basics is not approved.


❌Approved or not Approved?
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Not recommended brand: Even though it is a EWG verified product, by checking the ingredients, I noticed that the ingredients list is fully reported on the ewg database.


  • Citric Acid, Sodium Carbonate, Sodium Percarbonate, Sodium Bicarbonate, Sodium Chloride, Methylglycinediacetic Acid Trisodium Salt, Sodium Silicate, Acrylic Polymer, Sodium Carboxymethyl Inulin, TAED, Protease, Amylase, Decyl Glucoside, Magnesium Stearate

Sodium Silicate​: European Union Ecolabel program data shows this substance has moderate acute toxicity to aquatic life. Only in: Household Cleaners

Acrylic Polymer: The European Union Ecolabel program reports this substance is persistent in the environment.

CONCLUSION: I don't recommend this brand since it has polluting ingredients.


The many influencers recommending this brand are either not knowledgeable enough to recognize the toxic ingredient, lazy or not motivated enough to investigate and to learn about it, or they just prefer to keep their generous commissions over educating their community. I won't trust them.  

The Wholesome Home All-Purpose
The Wholesome Home All-Purpose review and promo code

👉Many of you already know that I don’t recommend
Branch Basics: contains sodium phytate, responsible for damaging the aquatic environment! 

❌ Force of Nature: contains Hypochlorous Acid HOCl, an acid that forms when chlorine dissolves in water, and Sodium Hydroxide NaOH, aka Caustic soda!!
✅Here is the approved replacement: a much better, safer, and way more eco-friendly alternative to greenwashing brands!!
The Wholesome Home all-purpose and disinfectant is made with plant-based responsible ingredients, hypoallergenic, food safe, and safe for kids and pets!
🌸Scented with only organic essential oils: organic lemongrass essential oil, organic eucalyptus essential oil, organic lavender essential oil, organic rosemary essential oil, and organic tea tree essential oil!
✅ In an eco-friendly glass bottle!
🏆Making this my number one recommended all-purpose cleaner
🎉So excited to add this new approved brand to my website!
🌿It smells so natural and without all the controversial ingredients of these other greenwashing brands! Finally, an all-purpose cleaner made with organic ingredients I can trust!

INGREDIENTS: potassium oleate, potassium cocoate, glycerin, potassium citrate, citric acid, organic lemongrass essential oil, organic eucalyptus essential oil, organic lavender essential oil, organic rosemary essential oil, organic tea tree essential oil, purified hydrogen oxide.

The Wholesome Home 

🏆This is my number one home all-natural household cleaning products recommendation! 🎉
💖Featuring here 5 essential cleaning products to clean and disinfect the entire home!
🌿 all-purpose cleaner
🌿 bathroom disinfectant
🌿 floor cleaner
🌿 kitchen surface disinfectant
🌿 window & glass cleaner
👉They are made with botanical ingredients and packed in eco-friendly glass amber bottles making them my favorite home kit!👏
💖What is even more amazing is that after you get the full-size bottle you can only get the refills! Just add distilled water to the 2oz concentrate will refill the 16oz bottle 2 times!!
✅Plant based
✅Food safe
✅Bleach free
✅Chlorine derived free
✅Made with organic essential oils!

Meliora Organic All-Purpose Home Cleaner
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🍃Just add water!This All-Purpose Home Cleaner is your one-stop solution for cleaning the hard surfaces in your home. Floors, walls, countertops - even the greasy fingerprint smudges on the fridge.

This "people-and planet-friendly" cleaner is Vegan, Cruelty-Free, and MADE SAFE Certified. As a Member of 1% for the Planet, 1% of every sale goes towards environmental causes.

🌿Here is how to use their all-purpose home cleaner:

  • Their refillable glass spray bottle comes pre-loaded with one All-Purpose Home Cleaner tablet

  • Remove sprayer and add warm water

  • Close the bottle and shake gently; wait for the tablet to dissolve. Warm water will dissolve the tablet faster than cold water (do not use very hot or boiling water).

  • Spray your All-Purpose Home Cleaner on any hard surface*

  • Wipe until clean and dry for a streak-free finish
    *Always test any stained/finished surface in an inconspicuous spot

  • When empty, add 1 All-Purpose Home Cleaner Refill Tablet to the bottle and repeat the steps above. Every refill tablet eliminates the need for one more single-use plastic bottle. Hooray!

🌿 Here is their difference:

✓MADE-SAFE Certified ✓ Single-Use Plastic-Free ✓ Dye-Free✓ Preservative-Free ✓ Palm-Oil Free ✓ Cruelty-Free ✓ Synthetic Fragrance-Free

 🌱 INGREDIENTS: Vegetable Soap [Potassium Cocoate, Sodium Cocoate, Glycerin, Water, Organic Cocos Nucifera (Coconut) Oil

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Mama Suds All-Purpose Cleaner Spray 

🌿There hasn't been a non-toxic household cleaner that has made the colored markers quiver in their box since.... well, never. Grease dissipates at the mere sight of the bottle and germs burst into tears at just the whisper of its name (MamaSuds All-Purpose Cleaner). Bold statements? Absolutely... but just wait until you see this all-natural cleaner in action! 

🍃MamaSuds All-Purpose Cleaner is tough on the crud but safe enough to wash out a potty mouth. Actually, don't do that, it tastes horrendous.

You don't need a special cleaner for every nook and cranny of your home. Sinks, counters, doorknobs, stove-tops, garbage lids, the side of the couch where your mini-me drew a self-portrait.... all you need is this brilliant and effective formula that leaves nothing behind except a faint aroma of pure essential oils.

  • BPA-free and recyclable plastic with a spray top (both made in the USA)

  • Earned gold stars for safety from the Environmental Working Group

  • Certified cruelty-free by Leaping Bunny and Vegan by PETA

  • Free of any synthetic ingredients

INGREDIENTS: water, MamaSuds handcrafted Castile Soap (potassium olivate), aloe vera gel juice with non-GMO citric acid*, pure essential oils of clove bud, organic cinnamon leaf, lemon, eucalyptus radiata, and rosemary.

Truly Free Surface Shield
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🍃An absolute scientific breakthrough, Surface Shield creates a powerful anti-viral shield of natural silver ions that defends against and kills 99.9% of germs, viruses, and mold for an entire 14 days.

Unlike toxic chemical sanitizers that contain methanol and QUATS, Surface Shield’s natural silver ions physically bond with germs and viruses resulting in a “mechanical kill” instead of a chemical kill, making this the most non-toxic and safest way to kill germs AND prevent new ones from forming.

An ancient antiseptic secret, silver has been used for 1,000s of years to naturally kill germs and viruses, and now you can finally harness that same power in one convenient spray!

🍃USE on: Doorknobs, kitchen counters, dining room tables, personal devices, steering wheels, toys, litter boxes, food prep areas, desks, and more!


  • Pre-clean heavily soiled surfaces 

  • Hold container 6-8” from the surface, spray until thoroughly wet.

  • To sanitize hard, non-porous, non-food contact surfaces*: Apply product. Let stand for 10 seconds. Wipe clean with a damp cloth.

  • To sanitize hard, non-porous, non-food contact surfaces 14 days*: Apply product. Allow to air dry without wiping. Reapply if the surface is scrubbed.


  • Pre-clean surface.

  • Hold container 6-8” from the surface, spray until thoroughly wet.

  • For bacteria*, let stand for 60 seconds. Wipe with a cloth.

  • For bacteria, viruses, and fungi**, let stand for 5 minutes. Wipe with a cloth.

  • To kill the virus that causes COVID-19, spray it on a hard, non-porous, non-food-contact surface and remain wet for 60 seconds. Let the surface air dry without wiping.

  • To kill the virus that causes COVID-19 for 14 days, spray it on a hard, non-porous, non-food-contact surface and remain wet for 60 seconds. Let the surface air dry without wiping.

INGREDIENTS: Active Ingredient: Silver, Glycerin, Inert Salts, Water

Truly Free Everyday Cleaner 
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🍃100's of Surfaces clean... ZERO Toxic Chemicals!

Engineered using revolutionary plant-powered chemistry, your Everyday Cleaner will tackle the toughest messes on hundreds of surfaces in your home.

Family-safe ingredients ensure that you can get the effortless clean you desire, without any of the harmful toxic chemicals that you & your family are trying to avoid. 

🍃How to use: Perfect for: Stainless Steel, Appliances, Toys, Tables, Chairs, Kitchen Countertops, Sinks/Basins, Porcelain, Cabinets, and many other hard surfaces.

For their FREE Loads Of Laundry Wash offer click here

Eliminate the stains... keep the memories!

INGREDIENTS: Deionized Water, Alkyl Polyglucoside (sugar derived cleaning agent), Decyl Glucoside (cleaning agent made from coconut, and glucose), Coco-Betaine (safe cleaning alternative made from coconut), Cocamine Oxide (fatty acids from plants), Sodium Citrate (plant-derived pH adjuster), Sodium Benzoate (from plants and lye).

Kola Eco Natural Multi-Purpose Cleaner

🍃Plant-based, made in the USA, with Australian allergy and vegan-certified ingredients. Capturing the essence of effortless cleaning experiences that leave behind a botanical and Australian garden aroma!
⭐️To get your kitchen and house refreshed, sparkling clean, and aromatized with this amazing natural, plant-based, sustainable multi purposes cleaner
It cleans with zero effort leaving behind just an amazing aroma. It is much easier and quicker to clean with this one!
Plus you get aromatherapy!
Lemon Myrtle & Mandarin Multi-Purpose Cleaner is safe for refrigerators, dishwashers, microwave ovens, benches, and all food storage and preparation areas. This biodegradable and eco-friendly plant-based formula effortlessly cleans and deodorizes, without the need for toxic chemicals.

Let the queen of the lemon herbs (and the playful yet soothing Mandarin) revive your spirits as they clean and protect your home.

🐨 Safe, powerful, and plant-based. Made in the USA with Australian essential oils. Kind to your family and the environment. Everything is: biodegradable, plant-based, never tested on animals, grey water safe, and septic safe.

Free of use: Palm oil, dyes, masking agents, synthetic perfumes, chlorine, bleach, sodium laurel sulfates & phosphates.

  • Natural, Effective & powerful

  • Natural disinfectant: tested to kill 99.999% of germs

  • Refreshing scent, Eco-friendly

  • Anti-fungal


INGREDIENTS: Aqua (purified water), alkylpolyglucosides (biodegradable natural surfactant), alcohol (sugar-based biodegradable), citrus reticulata (mandarin essential oil), backhousia citriodora (lemon myrtle essential oil), polyglyceryl-6 caprylate, polyglyceryl-4 caprate (peg free solubiliser blend made from renewable materials), dehydroacetic acid (eco cert cosmetic approved).

USDA Organic Probiotic All-Purpose Cleaner 
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🍃This USDA Certified Organic unique all-purpose cleaner is powered by hard-working probiotics + postbiotics to create a safe, microscopic clean for a healthy home. They get down to the microscopic level to break down and eat up dirt, grime, and odors—then keep on working. Their probiotics have been shown to survive on surfaces, where they’re active for up to 7 days. With traditional cleaners, even disinfected surfaces start crawling back to life within minutes—often populated by the most resistant bugs. 

🍃Readily biodegradable ingredients, suitable for all surfaces, safe for your kids and pets.

  • A safe natural cleaner: This is one natural cleaner that’s tough on dirt and grime, but gentle on surfaces and on you.

  • Skin-friendly probiotic cleaning power won’t strip your skin’s protective barrier as you clean. 

  • Scented only with organic essential oils: lavender or lemongrass.

  • Restore healthy balance to your home after disinfectant use: Spray and let air dry to leave behind a protective layer of probiotics after killing off surface bugs with disinfectants.

  • Vegan, Proudly made in Kansas City, USA

INGREDIENTS: Water, 13 Probiotics (Proprietary Probiotic Cultures Blend), Beneficial Postbiotics, and Lemongrass or Lavender Essential Oil

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