Family Owned Business

Family Owned Business versus Big Corporations

Usually large corporation can sell very cheap products and still have large profits!

That because they use very low quality high toxic at the expenses of customers, workers which are underpaid and the environment! Using organic high quality products are an investment, you can keep them for longer time versus fast fashion.

 

Big corporations’ main interest is to be profitable at the expense of the environment, workers, and us the consumers.

Some of them are also greenwashing: they  have been selling us cheap, unsafe products, full of toxic ingredients and material, and misleading us by giving us the impression their products are good for us!

Choosing responsable family owned, smaller company will support their effort to make a difference in the world and to establish themself in a big corp dominated industry.

 

✅ Family-owned business versus big corporations!

🔎 Reading the label is the most powerful tool that we the consumers have!

It can help us decide if the products are safe and allow us to shape the market through demanding safer alternatives! By reading labels, it becomes apparent we can trust and support smaller family-owned businesses.

🔎 Why?

Because often, big corporations’ main interest is to be profitable at the expense of the environment, workers, and us–the consumers.

Some have been selling us cheap, unsafe products, full of fragrances, and misleading us by giving us the impression their products are good for us!

Since we are demanding transparency and safer products, big companies started to make new natural products, mostly because they want to avoid losing profits after realizing consumers are moving toward healthier products!

🔎 How clean are their natural products?

They do it by adding only one natural ingredient or removing just one toxic element from their inexpensive formulations, but their products can still remain cheap and unsafe! They might also use the greenwashing strategy, to cover up their dirty secrets, so be sure to read the labels on the back carefully and skip their marketing claims on the front of the packaging!

💚 On the other hand, family owned businesses are created by real people, who might have seen something lacking in the market, some could not find natural and safe products to be used safely by their family, so they made what was missing! Thanks to their problem solving skills and the need to do better, they came up with organic, safer, and eco-friendly products that we all can enjoy.

💻 My marketing and business studies background allows me to differentiate real from misleading claims! After 10 years of studying and analyzing every product label I could read, I learned that many safer and healthier products on the market are made by smaller family owned businesses!

 

 

 

Greenwashing Women Owned celebrity owned made safe B corp zero waste

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