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Avoid conventional body washes made with toxic, cheap, and chemical ingredients.
❌ 𝙋𝙀𝙂𝙎 and ingredients that end in “-eth”. Ex: sodium laureth sulfate.
❌ 𝙎𝙪𝙡𝙛𝙖𝙩𝙚𝙨: It is what makes lather, yes, foaming body wash is the most toxic
❌ 𝙋𝙧𝙚𝙨𝙚𝙧𝙫𝙖𝙩𝙞𝙫𝙚: conventional: parabens, quaternion-15, glyoxal, benzisothiazolinone, Methylisothiazolinone, and Phenoxyethanol are found even in many natural products.
❌ 𝙛𝙧𝙖𝙜𝙧𝙖𝙣𝙘𝙚: even the “natural” ones, if they are not disclosing the sources.
Avoid greenwashing body washes made by brands that pretend to be organic, natural, and safer when they are not, they will use their misleading marketing tricks to convince you to buy their products.
I even avoid these preservatives, considered safer:
❌ Ethylhexylglycerin: Classified as an irritant, this substance causes serious eye damage. Severe eye damage was observed in animal testing. Liver effects observed at low doses in repeat-dose studies in rats. This substance is harmful to aquatic life with long-lasting effects. Ethylhexylglycerin: highly relevant, sensitizer in ‘hypo-allergenic’ cosmetics. To report on 13 patients who presented with allergic contact dermatitis caused by ethylhexylglycerin.
❌ Sodium Benzoate: preservative (Bio-accumulative and cancer-causing food preservative) Sodium benzoate: benzoic acid and vitamin C mix can cause cancer. Capable of causing contact urticaria
❌ Potassium Sorbate: preservative, Human skin toxicant, or allergen – strong evidence. Causes serious eye irritation
❌ Benzyl Alcohol, a synthetic ingredient used as a solvent and preservative, has been associated with contact allergy. Known human toxicant or allergen, Human system toxicant or allergen – strong evidence, Associated with immunotoxicity or allergies, Classified as toxic or harmful, Dangerous for the environment. According to pubchem.ncbi.nlm.nih.gov
❌ Safe synthetic 𝙛𝙧𝙖𝙜𝙧𝙖𝙣𝙘𝙚: it is still synthetic.
💚 Many of you asked for my recommendation for a good body wash! Here you will find the safest recommended brands.
💚 The body wash brands listed on my blog are made with even safer preservatives. I also mention when a brand offers mild preservatives in one body wash and a more aggressive preservative in another body wash version, so you can pick the safer version. There are a few body wash brands that are actually not using preservatives since they have a higher pH that allows them to skip the need for preservatives. These products tend to dry the skin:
I was using Dr. Bronner’s until I noticed that it was drying my skin because of that pH, plus Dr. Bronner’s uses fragrance in some of their body wash versions. I switched to Aleavia Body Wash and my skin is so soft now, like baby skin. 💚 Here you can find the safest body ashes on the market!
My number one organic body wash brand recommendations are:
Shop with my links to support my research!💖
15% off code: PRETTYORGANICGIRL
10% off code: PRETTYORGANCGIRL
💚Aleavia makes my favorite and number one organic body wash recommendation.
💖 I have been using and recommending Aleavia for years! I tried several organic and natural body washes and Aleavia became my favorite! ✅ What is important in body wash is not only the selection of the ingredients but also the pH. Aleavia has the most amazing organic body washes line, from the orchid (my fav) to the newest men's line and the unscented which is suitable for babies. ✨Your skin will be soft like baby skin with their body washes and body lotion! 🌿 Full of therapeutical properties able to help with dermatitis, psoriasis, keratosis, dermatitis, rosacea, dry skin, eczema , baby eczema, and more! I never found another brand to smell that great like Aleavia products!!
🌿My favorite is the Orchid version, it smells so good!
It is not just a body wash it is actually a probiotic for your skin full of therapeutical and healing properties. It is able to remove toxins from your pores, releasing nurturing prebiotics deep into your skin to provide nourishment on a cellular level. It all works to feed your beneficial skin microbiome to bring your skin back to a healthy balance.
🌿It has a probiotic formulation proven to improve many skin conditions
INGREDIENTS: Filtered Water, Orchid Extract, Coconut Oil, Aloe Vera, Dead Sea salt, Acadian Sea Kelp, Citric Acid, Plant Glycerin.
🙋♀️Many of you are already familiar with this fav brand! 🚿Why is it in my shower? I was using Dr. Bronner’s for years; they were organic and affordable, so I was ok with that. My skin never felt the best with it, and I figured out why!! It felt dry, and I needed a ton of oil to restore the skin to a more comfortable level! 👉It was their pH. It is too high! ⭐️When I switched to Aleavia organic body washes, I saw and felt the difference immediately!! I was sold! I can now recommend it to you! Here is why: 👉Their lower pH is balanced to protect and keep the skin the healthiest! 🌿Not only that, their secret is their plant-based prebiotic formula that heals and improves many skin conditions with the power of sea kelp!! It is great for dry skin, eczema, dermatitis, rosacea, irritation, psoriasis, and other skin issues!! 🍃It is currently the only organic body wash with such therapeutic properties on the market!! 👉While other natural or organic body washes are just body wash, this is actually prebiotic for your skin!!
✅ Aleavia citric acid is not the cheaply lab-made citric acid found in many brands sourced from a kind of mold! Aleavia citric acid is actually from real citrus, like it used to be! 🍊 🌸To make it even better,r their products smell amazingly good!! All Aleavia customers are impressed with that! 💚As you can imagine, they are my number one recommended body wash and body lotion!
💚This therapeutic body wash is great for your skin by removing toxins from your pores and releasing nurturing prebiotics deep into your skin to provide nourishment on a cellular level. 🌿It has a probiotic formulation and you can also use a shampoo to make your hair beautiful, add moisture, and control frizz.
With reparative and protective properties, often considered the "perfect plant" for the skin, orchid oil is rich in minerals that exist naturally in the ski,n such as calcium, copper, iron, magnesium, and zinc.
INGREDIENTS: Made with organic coconut oil, Organic Aloe Vera, Dead Sea Salt, Organic Acadia Sea Kelp, Organic Orchid oil, Organic Glycerin, and Real citric acid.
20% off of $99 or more link
💚Miessence. Here is one of my favorite organic brands!
Ready to learn about it?
This body wash is made by Miessence, an Australian brand that uses only natural and Australian-certified organic ingredients!
I use their toothpaste as well! 😬 Their body wash is one of the most delicate and pure I was able to find, making it great for sensitive skin and also for kids.
🍃Wake up to a burst of sunshine with the bright, invigorating scent of orange, lemon, and lime in our Sunflower Body wash.
🌿This has a great natural smell and it is also gentle enough for all the family, offering moisturizing protection from cold-pressed sunflower.
Just a little sponge is enough to wash your whole body. Also, use Sunflower Bodywash as a safe alternative to children's bubble bath and baby wash products.
Store below 30 ℃ / 86 ℉ and use within 6 months from opening.
INGREDIENTS: Certified organic aloe barbadensis (aloe vera) leaf juice, coco glucoside, certified organic helianthus annuus (sunflower) seed oil, Non-GMO Xanthan Gum, leuconostoc/radish root ferment filtrate, sambucus nigra (elderberry) fruit extract, certified organic citrus dulcis (sweet orange) essential oil, certified organic citrus limonum (lemon) essential oil, certified organic citrus aurantifolia (lime) essential oil, non-gmo citric acid
10% off code: PRETTYORGANICGIRL
💖Stephanie is doing everything right! She is able to give us organic products made with the best and safest ingredients on the market!
🌿I am impressed with her selection! She makes my number one organic bubble bath on the market!
🏆 My number one organic Bubble Bath recommendation, made one of the cleanest and safest brands on the market!
💖 I am impressed with Stephanie’s dedication and mission to use only the safest and best ingredients available! She doing everything right! She is able to give organic products made with the best and safest ingredients on the market! 🌿I approve of all her products! 🌿 I am impressed with her selection! She makes my number one organic bubble bath on the market! Featuring her Organic shower gel collection ✅ Made with the purest, highest quality ingredients--absolutely no cheap ingredients like petrochemicals or fillers.
👉You can’t get cleaner and safer than this!
INGREDIENTS: Saponified organic coconut oil, saponified organic olive oil, saponified organic jojoba oil, organic vegetable glycerin, organic guar gum, rosemary extract, organic aloe vera. And essential oils
20% off code: PRETTYORGANICGIRL
🌷Alteya’s Liquid Soap, with its mild formula, gently cleanses skin without over-drying. Formulated with an organic blend of moisturizing and skin-conditioning ingredients and aromatic essential oils, this gentle soap helps maintain the natural moisture balance of the skin.
🌸 Use as a hand- and/or body wash. Rinse thoroughly.
INGREDIENTS: Distilled Thermal Water (Aqua), Glycerin*, Cocos Nucifera (Coconut) Oil*, Potassium Hydroxide, Prunus Amygdalus Dulcis (Sweet Almond) Oil*, Olea Europaea (Olive) Fruit Oil*, Xanthan Gum, Pelargonium Graveolens (Geranium) Flower Oil*, Cymbopogon Citratus (Lemongrass) Leaf Oil*, Cymbopogon Martini (Palmarosa) Oil*, Cananga Odorata (Ylang-Ylang) Flower Oil*, Citric Acid, Tocopherol (Vitamin E), Citral**, Citronellol**, Geraniol**, Linalool**, Eugenol** * Certified Organic Ingredients ** Naturally Occurring in Essential Oils
🌿Poofy Organics Take Down Organic Body Wash is designed for active people and especially for athletes.
Great for all contact sports including wrestling, boxing, gymnastics, cheering, yoga, karate & football. To bring in your organic sport kit and organic gym bag.
Essential oils have been used for thousands of years. Here are some peer-reviewed clinical studies involving the effects of the specific essential oils used in this formulation. This USDA Certified Organic Body Wash is made with Organic Oil. Use immediately after working out. It may be used all over the body. For best results, use a loofah. Great for Athlete's foot.
INGREDIENTS: Saponified organic oils of coconut, olive, & jojoba, vegetable gum/glyerin extract (coconut), organic aloe vera, organic essential oils of lavender (Lavandula Angustifolia), tea tree (Melaleuca Alternifolia), eucalyptus (Eucalyptus Globulus), oregano (Oreganum Vulgare), thyme (Thymus Vulgaris) & cinnamon bark (Cinnamomum Zeylanicum), rosemary extract.
🌸 MamaSuds Body Wash for all skin types, especially sensitive skin.
🌿Made without palm oil, fragrances, and other cheap chemicals found in conventional or greenwashing laundry or cleaning detergents ✨I have been using her products for years!
What I appreciate about this brand is its super short list of ingredients; each ingredient is the most natural on the market!
This organic body wash is made of diluted saponified olive oil.
🌿It comes with natural essential oil of lemon, or pure unscented versions, which is made from just 2 distilled water and potassium olivate (saponified olive oil).
If you prefer the lemon version, they just add the lemon essential oil.
INGREDIENTS: distilled water and potassium olivate (saponified olive oil), pure essential oils of lavender or lemon (or unscented)
🌿 Zuma Nutrition Organic Body Wash is a science-backed formula that removes dirt, harmful bacteria, and other impurities from your skin without stripping the good bacteria naturally.
This organic body wash contains beneficial probiotics and enzymes that fortify the skin microbiome and support a healthy microbial balance. It also nourishes and protects the skin with organic plant-based nutrients and antioxidants.
✅ Crafted with Organic and Hypoallergenic Ingredients
✅ Safe for Sensitive & Dry Skin
✅ 100% Biodegradable & Eco-Friendly
INGREDIENTS: Artesian Spring Water, Soap Nut, Indian Laurel Leaf, Dillenia Indica Whole Fruit, Whole Thai Lim, Pineapple Juice, Organic Freeze Dried Ginger Juice, Organic Amla Fruit Extract, Organic Psidium Guajava Leaf Extract, Coconut Carbone (from Sri Lanka), Zeolite Powder, Bitter Melon Extract, Honeysuckle Essential Oil, Organic Orange Essential Oil, Probiotics from Natural Fermentation
🌿 Primally Pure Organic Body Wash was made with your microbiome in mind. This creamy, low-suds body cleanser protects your skin’s delicate ecosystem while effectively removing dirt and impurities for skin that feels fresh, soft, and balanced.
Fewer suds, better skin barrier - every time you shower.
Improves microbiome
Non-toxic nourishment
Restores moisture
Detoxifies without drying
Strengthens skin barrier
Warming, comforting aroma
INGREDIENTS: Water, Fractionated Coconut Oil*, Coconut Oil*⁺, Potassium Hydroxide, Aloe Vera Juice*, Olive Oil*, Glycerin, Vanilla Extract⁺, Almond Extract*, Sunflower Oil*, Shea Butter*, Tonka Bean Essential Oil, Rosemary Extract*, Guar Gum, Citric Acid, and Non-GMO Vitamin E
*Organic
🌷 Kosmatology offers a great skincare collection of body washes made with organic ingredients, all MADE-SAFE certified.
Organic shea butter, organic olive oil and organic castor oil comprising the base and organic essential oils to scent, they will leave you clean and moisturized.
🌿Their ingredients are clean: organic and without preservatives, which means that they have high pH that makes them skip the use of preservatives.
🌸 Their collection:
INGREDIENTS: Aqua, Organic Olea europaea (Olive) Oil, Potassium Hydroxide, Sodium Chloride, Organic Butyrospermum Parkii (Shea) Butter, Organic Ricinus communis (Castor) Oil, and essential oils.
🌸Earth Mama Organic Ginger Body Wash is formulated especially for pregnancy and occasional morning sickness and nausea.
This organic body wash is made with organic soothing herbal ingredients that help to deal with nausea.
Made with refreshing ingredients: ginger, organic lime, and organic grapefruit.
It is a safe, moisturizing hand and body wash for the entire family.
🌸 Dermatologist tested and clinically tested for irritation.
Castile soap is a saponified blend of acids and bases that naturally creates foam.
INGREDIENTS: Water, Cocos Nucifera (Coconut) Oil*, Olea Europaea (Olive) Fruit Oil*, Potassium Hydroxide+, Vegetable Glycerin*, Vanilla Planifolia (Vanilla) Fruit Extract*, Citrus Aurantifolia (Lime) Oil*, Citrus Paradisi (Grapefruit) Peel Oil*, Zingiber Officinale (Ginger) Root Oil, Citric Acid, Butyrospermum Parkii (Shea) Butter*, Calendula Officinalis (Calendula) Flower Extract*, Aloe Barbadensis (Aloe) Leaf Juice* +None present in final product *Organic
🌿 Cleanse and energize your skin with this aloe vera-based, herb-infused body wash. A pH-balanced cleanser, it contains rosemary and essential oil of peppermint combined to leave your skin feeling cool, refreshed and uplifted.
🌿HOW TO USE
Apply after serum and before facial moisturizer. Pump a small amount onto the fingertip. Gently spread around the eye area, focusing on the lid, brow bone, undereye, and creases.
moisturizes.
firms.
nourishes dry skin
NOTE: The ingredient last very long but I checked each ingredient and they are approved, they are *Organically grown or wildcrafted. I only reported key ingredients here:
INGREDIENTS: CoQ10, organic cucumber extract, dams roses plant cells, sweet iris plant cells. *Organically grown or wildcrafted
🌸 Earth Mama Wild Peppermint Hand & Body Wash.
🌿 Earth Mama’s Wild Peppermint Hand & Body Wash is a castile-based peppermint soap made with organic oils. This foaming hand wash can be used safely by the whole family and beyond, as well as around your house as an essential ingredient for multiple DIY household cleaners, so go wild!
Earth Mama Castile Soaps are available also in Sweet Orange, Calming Lavender, Ginger Fresh, and Simply Non-Scents.
INGREDIENTS: Water (Aqua), Cocos nucifera (Coconut) Oil*, Helianthus annuus (Sunflower) Seed Oil*, Aloe barbadensis (Aloe) Leaf*, Potassium Hydroxide+, Vegetable glycerin*, Mentha arvensis (Cornmint) Oil*, Butyrospermum parkii (Shea) Butter*, Mentha piperita (Peppermint) Oil*, Calendula officinalis (Flower) Extract*, Citric Acid+ *Organic, +None present in final product
🍃 Rinse away impurities and unveil your skin’s hidden radiance with this hydrating and luxurious blend of Plant Based Tamarind Seed Hyaluronic Acid and Essential Oils of Organic Turmeric and Organic Ginger.
🌸 This cleansing formula will enhance skin hydration, improve skin elasticity, and feel like you are being taken care of as our therapeutic, invigorating blend of ten essential oils penetrates into the deep layers of the skin. This wholesome blend will have you feeling healthier than ever while leaving your skin with a silky smooth touch.
🍃Feel good knowing every cleansing drop is completely green in origin from an edible and renewable source.
INGREDIENTS: Saponified Oils (Coconut*, Olive*, Jojoba*); Ultra-filtered Water; Vegetable Glycerin*; Tamarind seed plant-based Hyaluronic Acid (Tamarindus Indica Seed Polysaccharide and Glucose); Aloe Vera*; Dandelion Extract*; Rosemary Extract**; Potassium Sorbate; Certified Organic oils: Ginger, Turmeric, Geranium, Rosemary, Petitgrain, Peppermint, Sweet Orange, Lemon, Sage, and TeaTree
* = CERTIFIED ORGANIC, ** = ORGANIC, *** = WILD HARVESTED
💚Aleavia makes my favorite and number one organic body wash recommendation and this is their very first body wash designed for men! Featuring Coastal Woodlands aroma that transports you to a serene coastal forest: fresh, invigorating scent reminiscent of the ocean breeze, aromatic experience that stays long after you’ve stepped out of the shower.
It is not just a body wash it is actually a probiotic for the skin full of therapeutical and healing properties from the earth and sea, enriched with sea kelp healing power that restores, nourishes, and revitalizes your skin's microbiome and delivers smooth, silky skin, like no other body washes!
Able to remove toxins from your pores, feed your beneficial skin microbiome, and release nurturing prebiotics deep into your skin, providing nourishment on a cellular level that brings your skin back to a healthy balance.
🌿It contains 13 essential oils: earthy notes like balsam fir, rosewood, and oak moss blended seamlessly with cardamom, vetiver, and jasmine.
INGREDIENTS: Water, Coconut Oil*, Aloe Vera*, Sea Salt, Petitgrain Oil*, Cardamom Oil*, Lemon Oil*, Orange Oil*, Fir Balsam Oil* Jasmine Organic Extract*, Rose Otto Oil*, Fractionated Coconut Oil*, Lily of the Valley Oil*, Vetiver Oil*, Ambrette Seed Oil*, Oakmoss Oil*, Rosewood Oil*, Rosemary Verbenone*, Sea Kelp* Citric Acid, Plant Glycerin*
🌿Aleavia Enzymatic Body Washes are my favorite. They gently cleanse by removing dirt, toxins, and excess oil on your skin’s surface, while feeding your skin’s good bacteria and preserving your skin’s natural protectants.
✅ Aleavia Enzymatic Body Cleanse nourishes your skin on a cellular level, infusing it with moisture, sloughing off dead skin cells, balancing the pH level, and allowing your skin to breathe. With regular use, the Aleavia Enzymatic Body Cleanse will turn your skin into luxurious silk.
Aleavia Citrus Bliss Prebiotic Body Cleanse contains vitamin C which neutralizes Chlorine
✅ Aleavia citric acid is not the cheaply lab-made citric acid found in many brands sourced from a kind of mold! Aleavia citric acid is actually from real citrus like it used to be! 🍊
INGREDIENTS: Filtered Water, Cymbopogon Citratus (Lemongrass Seed) oil, Citrus x Paradisi (Grapefruit Seed) oil, Cocos Nucifera (Coconut) Oil, Aloe Barbandendensis (Aloe Vera) Powder, Dead Sea Salt, Acsophyllus Nosoum (Acadian Sea Kelp) Citric Acid, Plant Glycerin.
🌿All the Aleavia products are baby-safe. I recommend the unscented versions for babies. Ideal for sensitive skin issues, allergy-prone skin, eczema, rosacea, and keratosis or hives. For those who are dealing with chemical sensitivities or just prefer organic unscented products.
🌿This is my favorite body wash. Aleavia Enzymatic Body Cleanse gently removes dirt, toxins, and excess oil on your skin’s surface, while feeding your skin’s good bacteria and preserving your skin’s natural protectants.
Aleavia Enzymatic Body Cleanse nourishes your skin on a cellular level, infusing it with moisture, sloughing off dead skin cells, balancing the pH level, and allowing your skin to breathe. With regular use, the Aleavia Enzymatic Body Cleanse will turn your skin into luxurious silk.
Gently remove dirt, toxins, and excess oil from your skin without stripping away the "good" bacteria.
All-natural, prebiotic ingredients such as Acadian sea kelp, extra-virgin coconut oil, and pure aloe vera will leave your skin healthy and radiant.
Healing power of ingredients from the earth and sea to restore your skin's microbiome and enjoy smooth, silky skin.
Achieve all-day, microbiome-friendly nourishment
See relief from common skin issues
INGREDIENTS: Filtered Water, Coconut Oil, Aloe Vera, Dead Sea salt, Acadian Sea Kelp, Citric Acid, Plant Glycerin
🌿 Beauty by Earth Body Wash Shower Gel
This natural body wash is made with organic and natural ingredients like organic Aloe Vera, organic Green Tea, and organic Cucumber.
It helps with blemishes, acne, eczema, and blackheads. Cleanse and refresh with this peppermint tea tree shower gel. It's perfect for acne-prone skin. Just one wash with this vegan gel will leave you feeling clean and invigorated.
It is also a natural shower gel that leaves skin feeling rejuvenated and nourished.
🌿 Peppermint is a naturally cooling and refreshing ingredient, and it is a powerful antibacterial ingredient. It soothes irritated skin and helps combat oily skin and acne. It’s a natural astringent, helping skin maintain firmness while shrinking pores.
INGREDIENTS: *Aloe Vera Leaf Juice, Sodium Lauroyl Methyl Isethionate, Sodium Methyl Oleoyl Taurate, Disodium Laurylglucosides Hydroxypropyl Citrate, Lauryl Glucoside, Coco-Glucoside, Propanediol, Lactobacillus Ferment (and) Lactobacillus & Coconut Fruit Extract, Cocamidopropylamine Oxide, Sodium Cocoamphoacetate, *Glycerin (Vegetable), *Green Tea Flower Extract, *Chamomilla Matricaria Flower Extract, *Cucumber Fruit Extract, Hydrolyzed Quinoa, Panthenol, *Peppermint Oil, *Tea Tree Leaf Oil, *Sweet Orange Oil, Litsea Cubeba Fruit Oil, Xanthan Gum, Citric Acid.
🌿 Health y Sol Soap Organic Suet Soaps are made for skin types: sensitive skin, dry skin, oily skin, and acne-prone. Even babies and pets!
You can use it as organic hand soap, organic body wash, organic shampoo, men's hair, men's body wash, shaving, men's shaving, as a veggie cleaner, organic dish soap for laundry.
These organic body wash soaps are made with the signature ingredients: organic grass-fed tallow. It works to repair your skin's natural barrier. Soothe irritated skin, calm redness, and promote a healthier complexion with every use.
Organic ingredients: Made with organic grass-fed tallow, Grass-Fed Suet, creamy lather that provides a stable, gentle cleanse, leaving your skin feeling soft, nourished, and refreshed.
Grass Fed Tallow: Grass-fed tallow sourced from small farms across the country. Tallow is highly beneficial and nourishing for the skin due to its fatty acid composition, which is similar to that of human skin.
INGREDIENTS: Saponified oils of: Grass-Fed Bone Marrow, Grass-Fed Suet, Chamomile-Infused Extra Virgin Olive Oil, Beeswax, Raw Honey, Essential Oils (in scented variations) all ingredients are 100% organic
I don't recommend some of their body wash versions.
The ones crossed are with fragrance. The ones approved are made with essential oil. And there are a few body wash brands that are actually not using preservatives since they have a higher pH that allows them to skip the need for preservatives. Dr. Bronner’s is one of them.
I was using Dr. Bronner's until I noticed that it was drying my skin because of that pH, plus Dr. Bronner's uses fragrance in some of their body wash versions. I switched to the first body wash brand listed on the page, and my skin is so soft now, like baby skin.
I don't recommend Native Body wash and I am warning you about their greenwashing strategies!!
Many of you have been misled by this company!!
First, they are only listing the ingredients of their unscented version on their website, hiding the fragrance in their other versions.
They don't want to tell you that they use fragrance!
Other reasons: this brand is under Procter & Gamble, large cooperation responsible for polluting public water. According to the EPA report the major contributor of contamination. Lastly, they have been sued for misleading consumers.
You can replace it with much safer and more honest brands listed above!
I don't recommend Babo Botanicals Swim Sport Wash
Babo Botanicals once founded in 2010 by Kate Solomona a young mother looking for safe, and natural products for her children, it was bought out later by Laboratoires Expanscience
which plans to access the US market for its other brand Mustella.
The goal of Babo Botanicals' purchase is to accelerate Mustela's growth in the U.S.
They are reformulating Babo Botanicals products using lower-quality ingredients getting closer to Mustella's cheaper quality.