Aizome

There are a few powerful individuals who take advantage of something that is shared with the rest of humanity for their own interest, and that is the planet! 🌎

While there are those brands, including the designer’s ones, who keep intoxicating us and polluting the world, it is up to us not to feed this unsustainable system.

Full of pesticides and toxic chemicals. It doesn’t matter how stylish or expensive it is! Even if it is made by a luxury designer with a premium price, if they don’t respect our skin, the workers, and the environment, it is not sexy or attractive. There is nothing about luxury. 

Conventional Dyes

There are a few very powerful individuals who take advantage of something that is shared with the rest of humanity for their own interest, and that is the planet! They make cheap products made with toxic materials, pollute the environment, exploit labor, and then sell these to us!

❌ Synthetic material:  polyester, nylon, acrylic, spandex, rayon, or polyamide. They are all petroleum-derived!

These clothes release 9 MILLION plastic microfibers into the ocean every time we wash them. They make up 35% of the primary microplastics found in the oceans!🌎

❌ Conventional Cotton: is considered the world’s dirtiest crop due to its heavy use of pesticides. Conventional cotton requires farmers to purchase seeds every year from AG chemical companies like Monsanto. Roundup Ready Cotton (RR Cotton) has been genetically modified to survive the herbicide weapon called glyphosate, Roundup, invented by Monsanto. Resulting in predictable consequences of stronger weed resistance to glyphosate, which in turn led to an increase in pesticide use. The glyphosate rate of application per crop year has tripled on cotton farms. 

Avoid conventional cotton of any kind. Any cotton brand without the Organic Certification seal is considered conventional = toxic.

❌ Harmful chemicals: azo dyes, formaldehyde, PFCs or flame retardants, phthalates, heavy metals, chlorine bleach, VOCS.

Greenwashing Dyes

Avoid greenwashing Clothing. Greenwashing is when a brand pretends to be natural and green when it is not. It is a misleading marketing strategy to push customers to buy their products,

❌ Greenwashing Cotton: Even if they claim to be “organic” or “natural”  cotton, if they don’t display the GOTS Certified seal, they may have something to hide.

❌ Recycled synthetic material: it still releases microplastics when washing 

❌ Controversial manufacturer: made by exploiting child labor and in other unfair environments 

❌ Avoid Viscose AKA Rayon: Viscose Rayon is responsible for deforestation in Indonesia. Every year, 3.2 billion trees are cut down to make paper packaging or fabrics such as rayon and viscose.

Viscose fabric is made from cellulose that’s been extracted from the bark, wood, or leaves of plants. It’s most often made from bamboo, pine, or eucalyptus trees. Viscose is used to make clothing (especially loungewear and activewear), sheets, and bedding. Viscose is toxic: chemicals are then used to break down cellulose so it can be spun into viscose, some of which are toxic. One of the most ubiquitous and dangerous is carbon disulfide.​

❌ Avoid Bamboo viscose AKA Bamboo rayon: It is a bio-based semi-synthetic material created from cellulose fibers from bamboo. Even though bamboo is grown without pesticides, it is made into viscose, which requires toxic chemicals (carbon disulfide, solvents such as sodium hydroxide — a.k.a caustic soda) and a polluting process. Plus, it is mostly made in China! Therefore, bamboo viscose is greenwashing 

❌ Avoid Modal: it requires toxic chemicals such as sodium hydroxide and carbon disulfide to turn wood pulp into modal fibers. These substances can be hazardous to both workers and the environment. The majority is manufactured in China, and it is responsible for beach tree deforestation.

❌ Avoid Lyocell: its processing also omits certain harmful chemicals altogether.

❌ Avoid Lenzing: Lenzing is a fiber production company based in Austria. 

❌ Avoid Tencel: Tencel is Lenzing’s trademarked version of lyocell or modal yarn

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We can either wait for the institutions to act to protect us, or we can take action to change the system by not feeding the wallets of these toxic and extremely wealthy companies. We can start now to protect our health and the health of the planet 🌎.

While some keep intoxicating us and polluting the world, it is up to us not to feed this unsustainable system.

How? Here is what you can do:

Take action now with our wallets to change the system and reward responsible and suitable brands.  Choose organic and natural fiber such as cotton, but not just any cotton, GOTS Certified Organic Cotton!

​Plant Dyes

They are made with all-natural, safer material that respects us, our skin, the farmer, workers, and the planet

✅ GOTS Certified Organic Cotton: GOTS is the worldwide leading textile processing standard for organic fibers, including ecological and social criteria. The Global Organic Textile Standard (GOTS) was created to set criteria for how fibers and textiles must be ginned, knitted, woven, dyed, manufactured, and labeled.

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🍃By choosing only GOTS-certified organic, we are sending a clear message to the toxic and greenwashing cotton companies: their marketing strategies are not working with us. By not supporting their brands, we are reshaping the market for better and more responsible products. 🌎

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I am determined to support only companies that care about us and the planet. 

Here you can find my favorite GOTS Certified Organic Brands!

Aizome Promo Code

• 🌿 Aizome  10% off code: PRETTYORGANICGIRL. Regenerative Organic Cotton with natural Dyes

Shop with my links to support my research!💖