Cloud Paper

🌎 The demand for paper products is still high. 15% of global deforestation is caused by toilet paper products.

16 Million trees are literally flushed down the toilet every year in the form of toilet paper! More than 27,000 trees are cut down each day just to make toilet paper each day. 

Approximately 90% of the world's paper is manufactured from wood pulp, and only 1% of paper is made from non-wood sources in the United States. 

It can take decades for a forest to be able to clean the air from constantly produced pollution, and making paper from these forests is far from sustainable. 

Every year, over 900 million trees are harvested for the purpose of producing paper.

These harvested trees can take over 30 years to regrow.

The more people who switch to Tree-Free paper, renew, reuse & recycle, the greater the message to the government and the world.

Conventional TP Brands:

❌ Paper from trees

The big toilet paper brands, such as Charmin, Quilted Northern, and Angel Soft primarily use freshly cut trees.

  • Wood Fiber: TP from wood is responsible 15% of global deforestation

  • Bleach: bleached with chlorine and toxins an environmental polluter and hazard that causes skin reactions as well. 

  • Fragrances: a mysterious mix of undisclosed ingredients often responsible for skin irritations and toxic reactions.

  • BPAcontain small amounts of bisphenol-A and bisphenol-S, better known as BPA and BPS. Bisphenol A (BPA) is a potentially toxic hormone-mimicking chemical used in some plastics and plastic sealants. BPA has also been found in the ink on newspapers and receipts, leading to the presence of BPA in recycled paper products. 

  • Formaldehyde: It is usually added to conventional toilet papers to increase absorption.

  • Colors added: unnecessary waste of resources and irritant agents and polluting factors. Choose white paper

  • PFAS: Polyfluoroalkyl Substances (PFAS) are a group of man-made chemicals that are often used in food packaging. These chemicals don't breakdown and can accumulate in the human body over time and lead to adverse health effects. 


Greenwashing TP Brands: 

In this category, there are brands that are still better than regular tree paper but if they truly want to be eco-friendly and offer better products, they should step up to the next step: safer brand

❌ Recycled Paper:

Even if Post-consumer recycled toilet paper is a big improvement over paper made from virgin tree pulp because less water, less energy, and fewer chemicals are involved, there is an issue. Post-consumer recycled toilet paper is known to contain small amounts of bisphenol-A and bisphenol-S, better known as BPA and BPS, which is likely the result of the presence of thermal receipts in our paper recycling streams. While these BPA levels are generally under legal limits, we wanted toilet paper that was entirely BPA-free.


❌ EFC Elemental Chlorine Free:

use of chlorine oxide instead of chlorine gas to whiten tissue

Until recently, almost all toilet paper was made with chlorinated bleach. In the last few years, as the damaging effects of bleach on our bodies and the environment became harder to ignore, some toilet paper companies have switched to an ECF process or Elemental Chlorine Free. This is a marginal improvement over previous methods, but Elemental Chlorine particles are still produced in the process, and ultimately find their way into our waterways and bloodstreams.


 PCF-free paper products (processed chlorine-free but may contain residuals from recycled toilet paper mix)

IF 98% OF TOILET PAPER ON RETAIL SHELVES CONTAINS CHLORINE BLEACH, is filled with lint, contain BPA derivatives, and is made from full-grown trees manufacturers chop down, THEN IT IS TIME WE COMPLETELY MOVE FORWARD 

Bleaching Breakdown

Here you learn all about bleaching techniques: 

For nearly a century there was really only one method of paper bleaching: Elemental Chlorine: a toxin so potent that it was used as a poison gas in WWI.  The EPA finally stepped in 1980’s: by the 1990’s almost all paper bleaching in North America switched over to the ECF method: Elemental Chlorine Free.

  • ECF:  Elemental Chlorine Free uses a compound called chlorine dioxide to achieve bleaching, and produces only trace amounts of the toxic pollutant. It is still unclear whether those trace amounts are harmful to the environment or not. 

  • TCF:  totally Chlorine Free bleaching is totally chlorine-free! Instead of elemental chlorine or chlorine dioxide, TCF bleaching uses oxygen based agents or hydrogen peroxide. That means it completely eliminates dioxin pollutants making it safe for the environment and for you. The process reduces the total amount of waste, requires less energy, and consumes less water. This method is much more complex (and therefore expensive) than the ECF method.

  • PCF:  Processed Chlorine Free: used only for bleaching recycled materials. The process itself produces no dioxins, and is considered the most eco-friendly by the Natural Resources Defense Council. With the PCF method it’s impossible to know whether the original papers were bleached with elemental chlorine or chlorine dioxide. The concern with recycled paper is that if toxic chemicals were used to produce the original paper, they can get mixed into the recycling process.

Safer TP Brands:

If you too want to be part of the solution to protect the Earth and have fewer chemicals and toxins around, here is how to choose the most eco-friendly TP on the market: 

Tree-Free: avoid TP that is made with trees including the recycling one, they are made by trees, and then they have been highly processed.

✅ FSC Certified: FSC certified. This means the source comes from certified mills and farms. 

Purchasing FSC-certified TP helps protect the forests of local communities and even helps people rebuild their forest homes. Purchasing FSC-certified TP helps prevent deforestation, including the conversion of natural forests into plantations.

 Total Chlorine - Free versus Elemental Chlorine Free. To be sure that your TP is made without any chlorine. We need to get only when they state Total Chlorine Free  (TCF), Elemental Chlorine-free still uses chlorine so avoid that!

✅  Sugarcane: it is the largest agricultural crop in the world. Sugar cane renews itself in as little as 12 months. Virgin sugar cane and bamboo pulp is comparable to freshly harvested tree pulp and is softer than recycled paper

Bamboo grass: is another renewable resource that can be harvested for production. It can grow three inches in just one day! It can regenerate to its full growth in as little as six months. Bamboo Produces 35% more Oxygen than Trees. Bamboo is farmed organically so no herbicides, pesticides, or synthetic fertilizers are used to grow the bamboo!

Hydrogen peroxide:  which is a natural alternative to chemical bleaching agents.

Panda friendly:  Great strides have been made in recent years in China to conserve the Giant Pandas through the establishment of Panda reserves.

Panda-friendly bamboo:

  • when their bamboo is not a food source for the Panda Bear

  • It is not harvested in any areas that could affect Panda Bears

  • There are at least 1,500 species of bamboo, and the bamboo