Family Owned Business
Sekan beauty
Brands I don’t reccomend:
Neutrogena: owned by Jhonson & Jhonson
Garden Of Life: owned by Nestlé
Hello oral care: Owned by Colgate
Native: Owned by Procter & Gamble
Whispers Organics Organic Cotton Robe
🌿Whisper Organics is a family-owned and operated business based in upstate New York. They believe in protecting our environment through healthy and sound farming and production practices.
Their products are made with 100% GOTS Certified Organic Cotton grown in India and Turkey. PFAS-free.
Here is their Certified Organic Soft Waffle Bathrobe. Made with a cotton waffle weave that undergoes careful knitting to achieve a unique waffle pattern. The waffle knit creates tiny air pockets to provide better insulation featuring lightness.
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✅ GOTS Certified Organic Cotton
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✅ Fairtrade Certified
MATERIAL: GOTS Certified Organic 100% Turkish T Cotton
Not Recommended
❌ Burt's Bee: Greenwashing
✅ Family-owned businesses versus big corporations!
🔎Reading the label is the most powerful tool that we the consumers have!
It can help us decide if the products are safe and allow us to shape the market by demanding safer alternatives! By reading labels, it becomes apparent we can trust and support smaller family-owned businesses.
🔎Why?
Because often, big corporations’ main interest is to be profitable at the expense of the environment, workers, and us--the consumers.
Some have been selling us cheap, unsafe products, full of fragrances, and misleading us by giving us the impression their products are good for us!
Since we are demanding transparency and safer products, big companies started to make new natural products, mostly because they want to avoid losing profits after realizing consumers are moving toward healthier products!
🔎How clean are their natural products?
They do it by adding only one natural ingredient or removing just one toxic element from their inexpensive formulations, but their products can still remain cheap and unsafe! They might also use the greenwashing strategy, to cover up their dirty secrets, so be sure to read the labels on the back carefully and skip their marketing claims on the front of the packaging!
💚On the other hand, family-owned businesses are created by real people, who might have seen something lacking in the market, some could not find natural and safe products to be used safely by their family, so they made what was missing! Thanks to their problem-solving skills and the need to do better, they came up with organic, safer, and eco-friendly products that we all can enjoy.
💻My marketing and business studies background allows me to differentiate real from misleading claims! After 10 years of studying and analyzing every product label I could read, I learned that many safer and healthier products on the market are made by smaller family-owned businesses!
💖Here the “eco-friendly” brands owned by large corporations.