As an Amazon Associate and Affiliate, I earn from qualifying purchases.
Conventional eyeshadows are made with harsh chemicals, nano particles, parabens, Bismuth Oxychloride, talc, synthetic dyes and lakes, fillers, fragrances, Phenoxyethanol, PFA, heavy metals, mica, titanium dioxide, harmful chemical preservatives, and other potentially irritating or toxic substances.
❌ Avoid Microplastic: Check the label, Microplastics are listed as Nylon, Polyethylene terephthalate (PET), Polyethylene (PE), Polypropylene (PP), Polymethyl methacrylate. In hand sanitizers as Carbomer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer.
Check that your makeup or cosmetics are organic and don’t contain plastic.
According to Greenpeace Italy, these makeup companies contain microplastic: Lush 99%, Maybelline 85%, Deborah 84%, Sephora 83%, Wycon 78%
Microplastic was found in Mascara 90%, Lipsticks – Lipglosses 85% Foundation 74 % Highlighter 69% Face Powder 43%
❌ Avoid PFAS: per- and polyfluoroalkyl substances are toxic synthetic compounds found in various makeup, especially those advertised as long-lasting or waterproof. Brands including Essence, L’Oreal, Maybelline, Revlon and Wet ‘n Wild were purchased at Ulta Beauty, Sephora, Target and Bed Bath & Beyond from 2016 to 2020. PFAS have been detected in:
An eyeshadow, even if they are made with some natural ingredients it may still contain controversial ingredients such as mica, titanium dioxide, or petroleum-derived ingredients.
❌ Avoid Titanium Dioxide: CI 77891 once considered by the FDA as GRASE (generally recognized as safe and effective) and not misbranded, Titanium dioxide is no longer considered safe. The European Union has declared Titanium Dioxide a level 2 Carcinogen in all concentrations over 1%, & from 2024 all products with more than 1% Titanium Dioxide will have to bare warning labels.
Titanium dioxide: Classified as expected to be toxic or harmful. Toxic when it is ingested, so avoid sunblock lip balms or lipsticks with titanium dioxide. Titanium dioxide is classified as a possible human carcinogen by the International Agency for Research on Cancer, because of the potential of exposure through inhalation.
Banned in the EU for food application due to its potential carcinogenic effects. Titanium dioxide E 171 contains at most 50% of particles in the nano range (i.e. less than 100 nanometres) to which consumers may be exposed.
According to The Guardian: “The EU’s decision to phase out titanium dioxide came after a re-evaluation of the safety of the food additive conducted by the European Food Safety Authority (EFSA), an agency that delivers independent scientific advice to the EU about food-related risks.
EFSA scientists screened nearly 12,000 scientific publications. They were particularly interested in recent research on the “genotoxicity” of titanium dioxide nanoparticles – their ability to damage DNA and lead to cell mutations, potentially causing cancer. In animal studies, nanoparticles have been found to affect microorganisms in the gut, which could trigger diseases like intestinal and bowel inflammation and colorectal cancer.
❌ Avoid Mica: CI 77019 Mica is linked to child labor, often it takes place in developing countries that may rely on exploitative practices. Plus mica can contain heavy metals
Synthetic mica: is a man-made mica, called also fluorphlogopite, or synthetic fluorine, made with
mica is colored yellow 10, blue 1, red 28, and many other fd&c food dyes that are derived from petroleum and banned in many countries due to potential links to cancer.
❌ Avoid petroleum-derived ingredients
“CI 77742/Manganese Violet” is petroleum-derived and its synthesis requires ammonium dihydrogen phosphate: Comstock MC.
CI 15850/Red 7 Lake synthetic colorant
CI 42090 is a synthetic compound that gives a brilliant blue color to products
🌿Many natural or even organic eyeshadows still contain mica or titanium dioxide. I researched everywhere and I listed the best organic eyeshadow on the market:
The best of the best eyeshadows are made with natural or even better with organic ingredients and without titanium dioxide and mica. Plus PFAS-free.
🌿The Organic Eyeshadow brands listed here are made with organic and mineral ingredients. Rich and vibrant colors, creamy, nourishing, cute, and they last long! 🍒 How amazing is to wear nature! Their ingredients are by far the most natural available in the beauty industry, made from fruit pigmentations, antioxidants from fruit straight to your lashes, full hydration, and moisturizing.
100% Natural
Mica-free
Titanium dioxide-free
Petroleum derived-free
Strong and vibrant mineral pigments in combination with organic ingredients
Silky color with great staying power
Vegan
Gluten-free
Cruelty-free
My number one recommendation and favorite organic eyeshadow brand is:
🌿 PiperBlue makeup is made with an antioxidant-rich formula that features anti-aging benefits. PiperBlue makeup does not contain nano ingredients or titanium dioxide, only vitamin and nutrient-rich ingredients for optimal skin nutrition. Here is my 10% off promo code: PRETTYORGANICGIRL
Shop with my links to support my research!💖
10% off code: PRETTYORGANICGIRL
💖 There are very few organic makeup brands that make their products mica-free and titanium dioxide-free. 💙PipereBlue is one of these!! I approve of her products made with the best organic ingredients available, making her one of the best organic makeup brands on the market! She has created an amazing collection using certified organic, nourishing, and healthy ingredients found in nature! 🌿Organic palette is made with organic jojoba to soothe and balance skin, organic fractioned coconut oil to moisturize, and the antioxidant vitamin E.
Plus, it offers sun protection thanks to the zinc oxide 🌿Organic Nourish Miracle Spray for priming and setting makeup is like a superfood for the skin. Made with organic aloe, minerals, vitamins, and organic herbal extract 🌿Organic setting Powder is a translucent soft powder for absorbing excess oils without drying or for a mattified look. 💖 Super cute pink hydrophilic makeup blender made from microfiber is capable of performing with very small makeup quantity.
Use it dry or wet! ⭐️ You can get all this with her “Ultimate Bundle”!
INGREDIENTS: Certified Organic Ingredients
💖PiperBlue Organic Palette 4 of July Independence Day Bundle - Double Decker + Shadows/lip.
🌿Made with 100% natural ingredients, Vitamin-rich fruit pigments, and natural mineral shimmer for a healthier and gorgeous look.
The base of the eyeshadows consists of finely milled organic plant and earth-based ingredients, such as pressed botanical extracts and mineral-rich earth-sourced ingredients. These elements not only provide vibrant and long-lasting color but also contribute to the overall wellness of your skin.
💖These glamorous pressed powder organic eyeshadows are colored with vitamin-rich fruit pigments and responsibly sourced mica, to offer a versatile range of matte, metallic, and shimmer shades.
PiperBlue mica: is carefully sourced to mitigate unethical human practices, like child labor and it is a third-party test for purity.
INGREDIENTS: Shadows - Everlasting, & Protector: Zinc oxide, Sericite, Boron, *Fractionated Coconut Oil, *Castor Oil, *Natural Vitamin E, *Rice Powder, Zinc Stearate, Magnesium Stearate, *Allentoin (plant sourced), +/- Iron Oxides, *Silica, *Orange Wax. (Everlasting contains mica)
Shimmer Colors - Bright and Wonder: Mica, *Fractionated Coconut Oil, and Zinc Stearate, Vitamin E. (Colored ones may contain Iron Oxides).
Foundation, Contour, Blush & Lip, Bronzer: *Organic oil blend (Fractionated coconut oil, jojoba oil, and Vitamin E), zinc oxide (non-nano), sericite, *carnauba wax, kaolin clay, candelilla wax, *arrowroot, silica, +/- iron oxides, *lecithin, L-lysine. *Certified Organic
PiperBlue Organic Pressed Powder Eyeshadows are made with 100% natural ingredients. Both luxuryus and sustainabile with sourced clean, ethical and eco-friendly ingredients.
💖 These pressed organic eyeshadows are colored with vibrant, vitamin-rich fruit pigments and natural mineral shimmer for a gorgeous, long-lasting color payoff.
💖These glamorous pressed powder eyeshadows are colored with vitamin-rich fruit pigments and responsibly sourced mica, to offer a versatile range of matte, metallic, and shimmer shades.
💖 This formula delivers medium to full buildable opacity, perfect for creating anything from sultry smokey eyes to subtle nude eye makeup looks.
INGREDIENTS: *Organic oil blend (Fractionated coconut oil, jojoba oil, and Vitamin E), zinc oxide(non nano), sericite, *carnauba wax, kaolin clay, candelilla wax, *arrowroot, silica,+/- iron oxides, *lethicin, L-lysine. 8g *Certified Organic
💖Omiana makes approved natural makeup using natural and organic ingredients, plus mica-free and titanium dioxide-free.
Many makeup brands contain these two controversial ingredients, including natural makeup brands!
This Organic eyeshadow powder is titanium dioxide-free, mica-free, carmine-free, talc-free, nanoparticles-free, tin oxide-free, chromium greens-free, and so much more!
The naturally beautiful Matte Loose Powder Eyeshadow is a soft and silky loose powder mineral shadow that glides on smoothly and blends with ease. They have a large collection of shades including for organic smoky eyes.
🌿This natural eyeshadow makeup is made without talc and it is titanium dioxide-free, made especially for those with eye allergies and sensitive skin.
Naturally beautiful color payoff with a weightless feel.
INGREDIENTS: Zinc Oxide, Oryza Sativa (Rice) Powder, Kaolin Clay Powder, Iron Oxides
20% off code: PRETTYORGANICGIRL
🌸 From the founder of the amazing Plume Lash & Brow enhancing serum here is her nourish and define brow pomade ✨
🌿 It promotes the growth of your brows while adding definition and color to your best features.
Available in six smudge-proof shades, 100% natural, vegan, gluten & cruelty-free.
Plume Dual-Ended brush included. ✨💕
INGREDIENTS: Isoamyl Laurate, Isoamyl Cocoate, Silica, Cetearyl Olivate, Sorbitan Olivate, Oryza Sativa Cera (Rice Bran Wax), Butyrospermum Parkii (Shea) Butter, Candelilla Cera (Candelilla Wax), Rhus Verniciflua Peel Cera (Berry Wax), Ricinus Communis (Castor) Seed Oil, Emblica Officinalis Fruit Extract, Olea Europaea (Olive) Fruit Oil, Hydrogenated Olive Oil, Olea Europaea (Olive) Oil Unsaponifiables, Cera Carnauba (Carnauba Wax), Tocopheryl Acetate, Coleus Forskohlii Root Oil, Sodium Cocoyl Glutamate, Lauric Acid, Arginine, Cystine
🌿This makeup brush is made with bamboo, not plastic, or wood, and Vegan Fibers.
So no animal products here.
This amazingly soft Blush eyeshadow brush is made from Vegan fibers.
Olga's Organics supplies this brush with bamboo handles because bamboo grows 25 times faster than other wood types, making it a sustainable choice.
Eco-friendly
Cruelty-free
MATERIAL: bamboo handles and Vegan fibers.
💖PiperBlue Organic Bundle is made with 100% natural ingredients crafted to make an incredible organic makeup bundle.
🌿The ultimate beauty package!! An organic favorite bundle that performs, brings out your natural beauty, and nourishes all in one.
A breathable lightweight formula that leaves your skin looking flawless in just a few minutes with the 5-minute finger pallet system. This formula is for all skin types and blends easily with light to full coverage.
💖 PiperBlue makeup does not contain nano ingredients or titanium dioxide, only vitamin and nutrient-rich ingredients for optimal skin nutrition.
Magnetic makeup palette compact: This is a luxury cream makeup for all skin types
5 singles - Main Foundation, Highlight Foundation, Contour, Blush and Lip, and Bronzer
Setting Spray: dual-purpose spray for priming or setting makeup beautifully, and as a youthful toner.
Setting Powder: This setting powder nourishes the skin and absorbs excess oils, without drying the skin. It helps give a matte look to makeup.
Hydrophilic Makeup Blender: It is so soft and fluffy when used wet and doesn't soak makeup into it like other blenders. It blends makeup beautifully and leaves the makeup texture looking natural and fresh.
Since 2016, during these years as an organic researcher and organic blogger, I connected with so many great organic brands! Plume is one of my favorites!
💖 What makes them great are:
💚This brand met and exceeded all my expectations!! I have been in touch with them for so many years and they are amazing people who came out with the best organic lash and brow-enhancing serum on the market!! The only one I use!🦋
🌿 So excited to see their collection expanded with their serum, eyeliner, mascara, brow pomade, brow pencil, nourish and set brow gel, refills, instant hairline, and tools:
🎉And more amazing new products are coming soon!!
I approve of the brand and the people behind it, I respect them, and I support Plume products! And to make it even more exciting for you, my code saves you 15% off their entire collection!
Made in Canada
🌸Plume Organic Makeup Brushes: Dip & Define Dual-Ended Vegan Brush
From the founder of the amazing Plume Lash & Brow enhancing serum here is her nourish and define brow pomade. ✨
A precise angled-brush on one end and a bristled spoolie on the other.
High quality with a weighty feel, this brush delivers superb balance while in hand and is a secret weapon for your best brows ever. ✨💕
How to use: use the sides of the brush to gather product, and wipe off excess product on your hand. Ensure the brush bristles are flat and lightly draw on hair-like strokes in the areas that are more sparse.
MATERIAL: Certified Vegan, Cruelty-free, Zero Plastic Inside, parabens, glycol free and hormones free
🌿 Toups & Co. Organics mineral makeup is specifically designed to apply powder evenly—without clumping or streaking.
This natural eyeshadow brush is hypoallergenic and ideal for sensitive skin.
Use for your favorite organic eyeshadow makeup.
If you’re new to organic makeup, it is recommended to get new brushes. This gives you a clean slate and prevents any chemicals from seeping into your skin by way of an old brush.
The right brush has a lot to do with your overall makeup application—especially when you’re working with powder.
This Mineral Makeup Brush is a favorite for those looking to add a non-toxic brush to their non-toxic makeup routine.
MATERIAL: Hypoallergenic bristles, Odor and dye-free
🍃Araza is natural beauty brands founded by two sisters. They made the world's first paleo certified makeup with organic plant based extracts, healthy fats and natural earth minerals.
🍃Araza super soft concealer brush makes applying and blending your organic eyeshadow and your organic concealer a breeze.
This brush is made with ultra soft, non-animal hair bristles. Vegan Friendly.
A makeup tool perfect for traveling.
This beauty tool is a must have in your organic makeup bag.
Vegan Friendly
Cruelty free
MATERIAL: Eco-Friendly Bamboo and ultra soft, non-animal hair bristles.
Finally an all Organic Halloween makeup 👏 Great for adults, kids, teens, and babies. For the Autumn season and Thanksgiving. 👉Many of you are asking for a foundation and concealer recommendation!! Here it is:
💖My favorite and my number one organic makeup recommendation is: PiperBlue Organic Makeup 👉Not only has Jamie been so dedicated to creating the best-performing makeup available but she was able to make it by sourcing the safest and most nourishing ingredients on the market! This organic makeup is made with certified organic AND titanium dioxide-free ingredients! 👏I applaud her for making this happen since the majority of “clean” makeup brands contain controversial ingredients! ✅ Jamie has all my approval! Her line is loved by celebrity makeup artists and so excited to see and support all her new products!! 🎉We need more brands like PiperBlue and more pioneers like Jamie! Recommended for anyone, adults, kids, sensitive skin, chemical sensitivities, and for anyone who wants safer makeup! 💖
🌿Organic palette is made with organic jojoba to soothe and balance skin, organic fractioned coconut oil to moisturize, and the antioxidant vitamin E. Plus, it offers sun protection thanks to the zinc oxide
INGREDIENTS: organic and natural ingredients
🌿 Ibiza Hair's sustainable makeup brushes are made with safer, eco-friendly, and natural materials.
These organic makeup brushes are made in Germany using FSC-certified wood.
The Ibiza hair M1 is a makeup brush designed to be used with your organic eyeshadow.
Made with natural soft pony hair, it is not only eco-friendly and plastic-free, but it is very smooth and gentle to the skin.
In the production of this makeup brush, the goats received a haircut.
✅ Sustainable, eco-friendly brushes
✅ Soft pony hair
✅ FSC Certified wood
✅ Packaging designed and made in San Diego, California
✅ Made in Europe, Germany
MATERIAL: FSC Certified wood, soft pony hair
I don't recommend 100% Palette: they all contains mica.
INGREDIENTS: Luminizer: Oryza Sativa (Rice) Starch, Rosa Canina Seed (Rosehip) Oil, Persea Gratissima Oil (Avocado Butter), Theobroma Cacao (Cocoa) Seed Butter, Pigmented Extracts of Punica Granatum (Pomegranate), Vaccinium Macrocarpon Fruit (Cranberry), Fragaria Vesca Fruit (Strawberry), Rubus Idaeus Fruit (Raspberry), Prunus Serotina Fruit (Cherry), Prunus Armeniaca Fruit (Apricot), Prunus Persica Fruit (Peach), Vitis Vinifera Fruit (Cabernet Grapes), Matricaria Chamomilla Leaf (Chamomile), Punca Granatum (Pomegranate) Extract, Lycium Chinense Fruit (Goji Berry) Extract, Sodium Ascorbate (Vitamin C), Tocopherol (Vitamin E), Mica (natural shimmery mineral) Blush: Oryza Sativa (Rice) Starch, Rosa Canina (Rosehip) Seed Oil, Persea Gratissima Oil (Avocado Butter), Theobroma Cacao (Cocoa) Seed Butter, Pigmented Extracts of Theobroma Cacao (Cacao), Prunus domestica Fruit (Plum), Punica Granatum (Pomegranate), Rubus Idaeus Fruit (Raspberry), Rosa Centifolia Flower (Rose Petal), Fragaria Vesca Fruit (Strawberry), Prunus Serotina Fruit (Cherry), Punica Granatum (Pomegranate) Extract, Lycium Chinenes Fruit (Goji Berry) Extract, Sodium Ascorbate (Vitamin C), Tocopherol (Vitamin E), Mica (natural shimmery mineral) Eye Shadows: Oryza Sativa (Rice) Starch, contain all or some of following Pigments of Theobroma Cacao (Cocoa), Prunus Armeniaca (Apricot) Fruit, Prunus Persica (Peach) Fruit, Vanilla Planifolia (Vanilla) Fruit, Punica Granatum (Pomegranate), Rubus Fruticosus (Blackberry), Vaccinium Angustifolium (Blueberry) Fruit, Rubus Idaeus (Raspberry) Fruit, Coffea Arabica (Coffee) Seed, Carica Papaya Fruit, Solanum Lycopersicum (Tomato) Fruit/Leaf/Stem, Camellia Sinensis (Black Tea) Leaf, Euterpe Oleracea (Acai Berry) Fruit, Rosa Canina (Rosehip Oil) Seed, Punica Granatum (Pomegranate) Seed Oil, Persea Gratissima (Avocado) Butter, Theobroma Cacao (Cocoa) Seed Butter, Resveratrol, Sodium Ascorbate (Vitamin C), Tocopherol (Vitamin E), Mica (natural shimmery mineral)