Greenwashing

What is greenwashing?

Greenwashing is when the brand wants you to think their products are natural, organic, eco-friendly, sustainable, or “green” when they are not! When they are hiding dirty, cheap, harmful, and polluting ingredients behind deceiving claims!  They are misleading consumers using their marketing tactics with deceiving claims and images and packaging that evokes imaginary eco-friendliness: for example green packing, natural background, and unproven claims without appropriate certifications.

Learn here from Natureperdic Organic Mattress.

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Greenwashing is a marketing strategy that companies use to make their products or services appear more environmentally friendly than they actually are. It involves using misleading or vague language, imagery, or claims about a product’s environmental impact or sustainability credentials to appeal to environmentally conscious consumers. Greenwashing can range from using ambiguous terms like “natural” or “eco-friendly” to outright false claims of environmental benefits. This practice can be misleading and deceptive, giving consumers a false sense of security that they are making environmentally conscious choices when they are not.

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Instead of continuing to buy products from large corporations that are bombarding us with their tricky marketing schemes using expensive celebrity faces and hiding their conventional (and toxic) products in deceptive packaging, claiming such nonsense as “clean” “pure” “natural” “fresh” high quality” “green” blah blah blah…

We need to pay attention to the labels, not on the front, but on the back, where the ingredients are usually listed. We need to judge a brand by their commitment to eco-friendly packaging and the transparency of their products.

That means it is not enough to have a product claiming to be fragrance-free when the rest is toxic or to have only one organic ingredient in something and the rest is garbage.

Here is my response to them: “I am not buying your lies and will support small, honest companies that make safer products because they have a passion. They don’t have to pay high salaries to their corporate managers so they can focus on quality over cheap and quantity. Or expensive celebrity testimonials.”

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🌿Greenwashing: Claims of “clean,” “green,” and “natural,” without certification are suspicious.

Certified organic matters because too many companies in the cosmetics industry are selling us their not-so-clean products, cheap ingredients, with a lack of transparency. That’s why we need to pick products that are certified organic by the USDA. 

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I support USDA Certified Organic brands that are transparent in their practices, by listing all their ingredients on their website and products, eco-friendly packaging such as recyclable glass bottles, and 100% PCR paper cartons.

🍃 I agree with Intelligent Nutrients’ mission: ”We believe that everything we do makes a world of difference. Beauty isn’t just looking good–it’s about cultivating a brighter tomorrow.

We do the best we can until we can do better. One choice at a time.”

💖 By switching to USDA Certified Organic skincare, we show the greenwashing companies they have to do better. Also, our skin, beauty, and health will be finally at their best and we feel good by making a difference for the planet.

Greenwashing Women Owned

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