Conventional Hair Masks
Here is why I don’t use conventional masks. They are made of carrying agents, emulsifiers, emollients, humectants, proteins, fragrances, and preservatives.
❌ Toxic Emollients: silicones such as dimethicone. They coat hair, and they are polluting since they do not biodegrade. Used to keep the hair moisturized.
❌ Toxic Humectants: Irritating humectants are butylene glycol, propylene glycol, and ethylene glycol. Used because they give a full look to the hair.
❌ Fragrance is added to mask the toxic smell of conventional shampoo. These unnatural fragrances are strong and can create allergic reactions, dermatitis, respiratory distress, and potential effects on the reproductive system. Choose only shampoos with essential oils.
❌ Preservatives such as Parabens, Dioxane, and Benzyl Alcohol are toxic, and they are the worst preservatives.
Greenwashing Hair Masks
Years ago, when I was still learning about the cosmetics world and its greenwashing tricks, I was trying many “natural” hair products found at Whole Foods Market with the same result: scalp rash. I thought I was “allergic to any hair products” when, instead, these “not-so-natural” products were responsible for creating these reactions.
Avoid Greenwashing hair masks made by brands that pretend to be organic, eco-friendly, natural, or safe when they are not. They use misleading greenwashing techniques to convince you to buy their products!
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❌ Ethylhexylglycerin: Classified as an irritant, this substance causes serious eye damage. Severe eye damage was observed in animal testing. Liver effects observed at low doses in repeat-dose studies in rats. This substance is harmful to aquatic life with long-lasting effects. Ethylhexylglycerin: highly relevant, sensitizer in ‘hypo-allergenic’ cosmetics. To report on 13 patients who presented with allergic contact dermatitis caused by ethylhexylglycerin.
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❌ Phenoxyethanol: preservative classified as an irritant, toxic, and harmful. It can have adverse effects on the central and peripheral nervous systems, linked to allergic contact uritica and dermatitis. Made by the reaction of corrosive phenol with carcinogen ethylene oxide. Exposure to phenoxyethanol has been linked to reactions ranging from eczema[2] to severe, life-threatening allergic reactions.[3] Infant oral exposure to phenoxyethanol can acutely affect nervous system function.[4]
The Best Organic Hair Masks
🌿 Once I switched to truly natural hair products, my irritation magically disappeared, and I have softer, stronger hair and a healthier scalp. If you have any issues with your hair or scalp, it can be the chemical content and the cheap ingredients found in conventional or greenwashing shampoos, including the expensive ones!
Better preservatives:
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✅ Leuconostoc/radish root ferment filtrate, tested and proven to be safe and effective. Fermented radish root and a strain from the lactic acid built as preservatives are effective against harmful bacteria, needed due to the water content in shampoo, which creates an environment for bacteria to grow over time.
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✅ Caprylhydroxamic acid is an amino acid (an organic compound that is the essential building block of life) derived from coconut oil. The Expert Panel for Cosmetic Ingredient Safety concluded that Caprylhydroxamic Acid is safe in cosmetics in the present practices of use and concentration described in this safety assessment.
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✅ Citric Acid naturally sourced: It should be derived from the Cassia plant, like in Christina Moss Shampoo, or from frozen lemon and orange peels like in the Aleavia body wash.
🌿 Here you will find my favorite natural hair masks made with the most organic and safest ingredients available. The cleanest shampoos I was able to find! Enjoy!💕
The Best Orgnaic Hair Mask Brands
- 🌿 Innersense 15% off code: PRETTYORGANICGIRL
- 🌿 Rahua 10% off code: PRETTYORGANICGIRL
- 🌿 Yarok Hair 10% off code: PRETTYORGANICGIRL
Shop with my links to support my research! 💖
Innersense Organic Detox Hair Mask
🌸 Innersense Detox Hair Mask.
🌿 This natural hair mask is made with natural and certified organic ingredients such as Certified Organic Vinegar, Organic Olive Fruit Extract, and Organic Shea Butter.
It has clarifying and detoxifying properties for the scalp and hair from buildup and product residue. For flat, lifeless, or greasy hair.
With Charcoal, Kaolin, Clay, and Certified Organic White Vinegar, combine to draw out impurities and dissolve buildup without stripping away the hair's natural oils to leave the scalp feeling refreshed and hair feeling fluffy and light.
Charcoal: An effective yet gentle detoxifier that helps draw out dirt, oil, and impurities from the hair and scalp, leaving strands smooth, shiny, and bouncy.
Ideal for all hair types and textures.
Organic offers a large collection of natural hair care products for every hair type:
🍃Straight Hair, 🍃Wavy Hair, 🍃Curly Hair, 🍃Coily Hair and color-treated-hair.
✅ They use ethically and sustainably sourced ingredients while avoiding over 3,000 ingredients that are considered toxic or controversial. Their natural hair products have a nice aroma.
Great for an all-organic home spa day!
INGREDIENTS: Water, Cetearyl Alcohol, Kaolin, Glycerin, Vinegar*, Charcoal Powder, Rice Bran Oil, Behentrimonium Methosulfate, Olive Fruit Extract*, Shea Butter*, Stearalkonium Chloride, Hydrolyzed Quinoa, Epilobium Angustifolium Flower/Leaf/Stem Extract, Panthenol (Vitamin B-5), Potassium Sorbate, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Levulinate, Stearyl Alcohol, Amine HCL, Benzyl Alcohol, Sodium Benzoate, Soybean Oil, Ylang Ylang Flower Oil, Orange Peel Oil, Lavender Oil, Patchouli) Oil, Clary Oil, Linalool, Limonene. *Certified Organic
Yarok Organic Hair Mask
🌸 Watch your dry curly or color-treated hair bounce back and shine like never before. Luxuriate and hydrate in the aromatic mélange of healing, nurturing, soothing botanicals of organic essential oils from Rose, Sandalwood, and Lavender. Just massage in and let this intensely moisturizing, restorative masque packed with Organic Coco Crème, Aloe Vera Gel, and Fresh Wild Harvested Seaweed Extract, among others, work its therapeutic magic on your tresses and scalp.
🌸 How to use:
WEEKLY TREATMENT FOR NORMAL HAIR: Apply to wet hair and scalp immediately after conditioner is rinsed out, massage through. Leave on between 3 and 15 minutes, using heat sources for deep penetrating hydration. Rinse.
For Super Dy Hair: After each conditioner application, apply towards ends and leave in.
- ✅ Certified Organic ingredients
- ✅ Plant-based
- ✅ 100% Vegan
- ✅ Aromatherapy
INGREDIENTS: Pure Vitalized Water, Organic Coco Creme, Wild Harvested Seaweed Extract, Organic Aloe Vera Gel, Naturally Cultivated Oat, Organic Ecocert Sorbitan Olivate. Organic Herbal Oil Infusions of: Organic Coltsfoot, Organic Horse Chestnut Extract, Organic Horsetail Extract, Organic Naturally Cultivated Nettle, Organic Rosa Rosehips, Organic Calendula Officinalis, Organic Sea Buckthorn CO2. Organic and Wildcrafted Essential Oils of: Organic Rose, Sandalwood, Organic Lavender. Organic Cedar Atlas, Naturally Cultivated Salvia Sage, Organic Rosemary, Grapefruit Seed Extract.
Nourish Organic USDA Certified Organic Shea Butter
🌿 Nourish Organic USDA Certified Organic Shea Butter
This amazing organic shea butter is made with just one ingredient in its purest form: 100% USDA Certified Organic, Fair Trade Certified Shea Butter
Naturally unscented, recommended for dry and sensitive skin. It smooths, hydrates, and soothes the skin. Great as an organic hair mask. Great for your organic DIY.
Naturally refined: shea butter is purified through clay to remove any impurities. Free of water, wax, and emulsifiers.
- ✅ USDA Certified Organic
- ✅ Fair trade certified™by fair trade usa®
- 🐰 Certified cruelty-free by Leaping Bunny
- ✅ Gluten-free certification, NSF certification
- ✅ Palm Oil-free
- ✅ BPA-Free
- 🌿 Vegan
INGREDIENTS: Certified Organic and Fair Trade Shea Butter
Safo Hair Natural Hair Moisturizer
🌿 Safo Hair offers natural hair products designed to support hair health and scalp healing with selected ingredients that address hair growth from the root.
Safo Hair is physician-founded, chemistry-powered, and herbally infused. A tree planted off one woman’s journey now provides a canopy of education and repair for people seeking a healthier solution, a better solution supporting them on their ever-changing hair care journey to live their fullest life.
Safo Hair Moisturizer strengthens hair from root to tip, providing hydration and natural shine. This lightweight, non-greasy formula ensures optimal styling results without weighing down the scalp and hair.
Use: Apply a quarter-size amount to dry or wet hair as the final step of your hair care ritual after organic clarifying shampoo, organic hair serum, and organic conditioner, or as a daily moisturizer to reduce dryness or freshen up curls.
- ✅ Natural performing ingredients
- ✅ Locally Made
- ✅ Women-Owned
INGREDIENTS: Water, Cetearyl Alcohol/Cetearyl Glucoside, Ethyl Linoleate, Ethyl Oleate, Crambe Abyssinica Seed Oil, Sunflower Oil, Avocado Oil, Hemp Extract, Honey
Innersense Organic Hydrating Hair Mask
🌸 Innersense Hydrating Hair Mask
I have been using Innersense products recently! I tried several hair conditioners to moisturize the ends of my hair!
I have long hair, and even though I do not trust it with any dyes or other harsh treatments, the ends tend to be on the dry side!
The best product that restored and nourished my hair without greasing and heaviness is the Innersense Hair Mask!
It was an immediate result!
Now I use it regularly, and I only need a very small quantity!
I also recommend their leave-in conditioner if you are following up with blow-drying and styling tools to add an additional heat-protective layer!
🌿 This natural hair mask is made with certified organic ingredients such as Shea Butter, Tamanu Oil, and Jojoba Oil to help fight frizz, smooth split ends, replenish hydration, and protect against moisture loss, breakage, and environmental stressors. Hair is left looking and feeling repaired, revitalized, and resilient.
It restores integrity, softness, and hydration to dry, damaged or coarse hair
They use ethically and sustainably sourced ingredients while avoiding over 3,000 ingredients that are considered toxic or controversial. Their natural hair products have a nice aroma.
- ✅ Made with certified organic ingredients
- ✅ Restores hydration
- ✅ Soothes dryness
- ✅ Replenishes essential nutrients
INGREDIENTS: Organic and natural ingredients

About the founder
Susanna Cellucci
Susanna Cellucci is the founder of PrettyOrganicGirl and a NASM Certified Nutrition Coach based in Beverly Hills, California. Since 2016 she has researched organic and non-toxic products ingredient by ingredient, and today the site covers more than 6,000 products and 700 organic brands across skincare, makeup, food, clothing, home and baby care. Every page is written by Susanna herself, and the site is 100% ad-free and independent. She holds a Master's in Marketing from the Milan Academy of Luxury, studied business and digital marketing at UCLA, and is Green Business Certified. Global companies including Chanel, Walmart and the Four Seasons have reached out to her about greener practices, and her push for titanium-dioxide-free makeup led several clean beauty brands to reformulate. Originally from Italy, she shares her picks with promo codes so that organic shopping can be for everyone.







